Digital Marketing Manager

6 days ago

Gurgaon, India Moksha Media Group Full time
Position : Performance Marketing ManagerExperience : Minimum 4 yearsLocation : GurgaonDepartment : Performance MarketingSalary : 9 - 10LPA max

Job Overview:We are seeking an experienced and results-driven Performance Marketing Manager to lead and manage our digital marketing efforts across multiple channels. The ideal candidate will have a strong background in paid media campaigns, analytics, and optimization strategies to drive measurable growth and ensure our marketing campaigns perform effectively. As a key player in our marketing team, you will be responsible for driving ROI, improving customer acquisition, and managing budgets to achieve strategic business objectives.

Key Responsibilities:Campaign Strategy & Execution:Develop and implement comprehensive paid media strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.Manage end-to-end campaign execution, from planning, budgeting, and creative development to launch, monitoring, optimization, and reporting.Analyze and evaluate market trends and customer insights to inform campaign strategy.Performance Analysis & Optimization:Continuously monitor, analyze, and optimize campaign performance to ensure KPIs are being met (ROAS, CPC, CPA, CTR, etc.).Use A/B testing, multivariate testing, and other techniques to optimize ad creatives, landing pages, and funnels.Prepare regular reports on campaign performance and key metrics, providing actionable insights to improve future campaigns.Budget Management & Forecasting:Develop and manage budgets for paid marketing campaigns, ensuring cost-effective allocation across channels.Monitor daily/weekly spending to avoid budget overruns and ensure efficient use of marketing spend.Forecast and plan campaigns in line with marketing and business goals.Collaboration with Teams:Work closely with the creative team to develop and optimize high-converting ad creatives and landing pages.Collaborate with the data analytics and product teams to align marketing objectives with product launches and initiatives.Partner with other marketing functions (organic, email, content, etc.) to ensure alignment in overall marketing strategy.Market & Competitor Analysis:Stay up-to-date with industry trends, competitor activities, and new digital marketing tools and platforms.Conduct in-depth competitor analysis and recommend strategies to maintain a competitive edge in the market.Reporting & Analytics:Regularly report on campaign performance and key metrics to stakeholders.Utilize Google Analytics, UTM parameters, and other tracking tools to measure ROI and attribution across digital channels.Provide actionable insights for continuous improvement and scaling of successful campaigns.

Qualifications:Education : Bachelor’s degree in Marketing, Business, or related field.Experience : Minimum of 4 years of hands-on experience in performance marketing, digital advertising, or a related field.Expertise : Strong knowledge of performance marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, Display, YouTube, and affiliate marketing.Tools : Proficiency in using tools like Google Analytics, SEMrush, Google Ads, Facebook Ads Manager, Excel (advanced), and any other relevant performance marketing tools.

Skills :Hands-on experience with Google and Meta platforms.Proficiency in Performance Marketing, including Basic Search and Display Lead Campaigns.Experience in Branding campaigns like YouTubeDisplay, Video Views, and Awareness Campaigns.Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.Proven experience in managing budgets and achieving KPIs.Excellent project management and organizational skills.Strong communication skills to work effectively with cross-functional teams.

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