
Category Business Partner
1 week ago
Position:
Category Business Partner
Type:
Operations Management + Business Development
Scope:
India + Global Markets (US, Canada, UK)
Own complete expert lifecycle from recruitment to performance optimization, driving category growth through operational excellence and customer success.
Core Responsibilities
1.Strategic & Business Development
- Revenue Planning
: Set and achieve category-specific revenue targets, pricing optimization, and profit margin management - Product Development: Work with product teams to develop category-specific features, tools, and user experiences
- Vetting & Quality Assurance: Develop standardized assessment criteria, conduct skill evaluations, background checks, and continuous quality monitoring
- Customer Acquisition: Develop category-specific marketing strategies, content creation, and user education campaigns
- Build relationships with certification bodies and training institutes
- Develop referral networks and expert sourcing channels
- Create strategic alliances with complementary wellness providers
Revenue Growth
- Drive category revenue growth through operational improvements
- Optimize expert utilization and service delivery efficiency
- Implement data-driven strategies for customer acquisition and retention
2.EXPERT LIFECYCLE MANAGEMENT (Hire to Retire)
Recruitment & Onboarding
- Build expert sourcing strategies across certification bodies and communities
- Develop category-specific vetting and assessment protocols
- Manage hiring funnel: sourcing → screening → assessment → onboarding
- Target:
100+ qualified experts per category
Training & Certification
- Design comprehensive onboarding programs for new experts
- Create ongoing skill development and advanced training modules
- Implement quality assurance and performance monitoring
- Target:
80% first-time certification rate, 4.0+ training satisfaction
Performance Management
- Monitor expert performance: conversion rates, customer satisfaction, retention
- Develop high-performer strategies to scale experts to >₹50K monthly revenue threshold
- Implement performance improvement plans and coaching for underperformers
- Manage expert grading/tier system and promotion pathways
- Target:
85% expert retention (90-day), 4.5+ customer rating, 30%+ high-performers (>₹50K monthly)
Expert Success & Retention
- Build expert community engagement and retention programs
- Handle expert grievances, career development, and recognition
- Create incentive structures and performance-based rewards
- Target:
90% expert satisfaction,
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