Marketing Executive

3 days ago

Ahmedabad, India BiofuelCircle Full time
This role is to create Go-to-Market strategies and support Rural Business Unit to achieve its goals, while establishing a strong brand presence in rural markets.
Responsibilities
Rural Marketing Strategy: -
Designing and managing the rural marketing strategy for Rural business unit - Conceptualizing & executing integrated marketing campaign to achieve the brand & business goals in the rural markets
Brand Building and Activations: - Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with Sales and Supply Network teams
Collaborate with creative agencies to develop compelling advertising materials and promotional content
Deploy rural marketing agencies to implement rural marketing plans
Develop local partnerships for local activation / PR / communication
Capture and develop engaging user generated content to accentuate digital marketing - Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs. - Understanding of local markets (culture, socioeconomic aspects, commodities, touch points etc.) and provide feedback on rural consumer behavior to marketing, product, and sales teams
Seasonal Campaigns:
Crop wise, region wise marketing campaigns to source raw materials
Engaging and activating existing subscriber base of biomass processors and rural entities
Deploying farmer communication channels
On-boarding customer camps and roadshows - short videos for educating, training and hand holding in App usage
Upselling of value-added services like Verification, Delivery and Finance services.
Community Engagement:
Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
Organize community outreach programs, workshops, and events to raise awareness - Manage branding initiatives that resonate with rural communities
Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts
Qualifications
Postgraduate in Rural Marketing Management
Experience in rural markets a must - Preferred industry experience: Agri-Tech/ FMCG/ Agriculture & allied.
Local Language (Gujarati) is must.
1-5 yrs of similar experience.

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