Performance Marketer

21 hours ago

Kanpur, India Stitch Stories Full time

Company DescriptionStitch Stories is a fast-growing apparel brand bringing thoughtful designs, everyday comfort, and premium craftsmanship to modern India. We’re looking for a Performance Marketer who can scale our digital growth across Meta, Google, and emerging acquisition channels.About the RoleWe’re searching for a data-driven performance marketer who can manage end-to-end paid campaigns, optimize CAC, scale ROAS, and build profitable acquisition funnels. You will work closely with our creative and product teams to drive measurable revenue impact.Monthly Salary: 80,000 - 1,00,000Key Responsibilities:Create, manage, and optimise campaigns across Meta Ads , Google Ads , YouTube, and retargeting channels.Reduce CAC , increase ROAS , and maintain healthy MER .Build and manage full-funnel strategies: prospecting → retargeting → retention.Plan performance-driven budgets and weekly/monthly projections.Conduct A/B tests on creatives, copy, landing pages, and audiences.Analyse campaign performance and generate actionable insights.Work closely with designers to brief high-converting creatives.Improve website conversion rate (CRO) with landing page testing.Manage product/collection-level promotion strategies.Monitor trends, competitor strategies, and platform updates.What We’re Looking For:2–5 years of experience in performance marketing for D2C / fashion / lifestyle brands (required).Strong grip over Meta Ads Manager & Google Ads .Proven ability to scale campaigns while maintaining efficiency.Solid understanding of CAC, ROAS, CTR, CPM, MER, LTV metrics.Ability to work with data and build growth-focused strategies.Experience with Shopify and GA4

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