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Business System Analyst 2

3 months ago

india Epsilon India Full time

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon India is now Great Place to Work-Certified™. Epsilon has also been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com/apac or our LinkedIn page.


The Marketing BSA (Salesforce) will be a subject matter expert (SME) in multiple BSA disciplines (marketing, campaigns, testing, reporting, projects, etc.) with an emphasis in campaign execution. The BSA Acts independently to determine methods and procedures on new or special assignments while supervising or overseeing others and ensuring on-time quality delivery of deliverables.

Responsibilities:

  • Act as a main client team contact to provide proactive and consistent general operations and development communication with both the onshore team and the client
  • Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business and project teams
  • Actively manage day to day aspects of running direct marketing programs with a focus on getting high quality results for the client
  • Lead BSA tasks and provide guidance through the full SDLC lifecycle for change requests / enhancements to client solution, to include scoping, estimating, requirements, functional design, campaign creation, testing, deployment, and training
  • Proactively work to improve delivery quality, repeatability and on-time delivery of projects and looking for areas of improvement, implementing, and governing these standards.
  • Able to document information effectively through databases, knowledge warehouses, and other shared space.
  • Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes.
  • Able to make proactive recommendations.
  • Able to properly interpret customer needs, and translate into understandable written requirements.


Qualifications


  • Bachelor’s degree in computer science or equivalent.
  • 3-5 years’ relevant work experience (for different levels) in the Sales force Marketing campaigns
  • Excellent written and communication skills with the ability to communicate upwards and downwards within the organizational structure
  • Excellent organizational skills and interpersonal skills.
  • Professional proficiency in English
  • Experience managing execution of multi-channel marketing programs/operation across multiple accounts
  • Hands on experience in managing marketing database solutions
  • Developing process to optimize or automate marketing activities
  • Managing and execution experience in the full development lifecycle (SDLC)
  • Proficiency in campaign management tools (Salesforce). Hands-on experience with Sales force Campaign managemnt is a must.
  • Solid understanding of relational databases
  • Strong SQL skills, must be able to write complex queries and be able to script
  • Working knowledge or project management methodologies and creation of defined artifacts
  • Have good problem solving and negotiation skills
  • Have good leadership skills with the ability to motivate diverse teams
  • Relevant technical marketing domain knowledge
  • Have the ability to manage multiple, high priority efforts effectively and under significant deadline pressure with little to no direction
  • Detail-oriented, able to multi-task, prioritize and able to quickly change priorities


Preferred Qualifications:

  • MS Office; specifically formulas and macros for Microsoft Office components (Excel and Access)
  • Excellent negotiation skills to work with multiple internal clients
  • Excellent understand of both business and technical language and ideas.
  • Excellent knowledge of the industry
  • Able to solve complex problems and issues.
  • Able to recognize and manage new business opportunities.
  • Able to interact with customers, coach analysts and developers, and influence peers and management
  • Able to learn quickly and rapidly establish expertise with the company standard and client-specific solutions