KukuFM - Senior Performance Marketing Manager
1 week ago
Senior Performance Marketing Manager Kuku TVKuku TV is a fast-growing entertainment platform redefining how audiences consume short-form, snackable content through its innovative microdrama format.With a focus on storytelling that resonates with the digital-first generation, Kuku TV brings together creativity, data, and technology to deliver engaging and monetizable video experiences.We are looking for a Senior Performance Marketing Manager to lead user acquisition and revenue growth initiatives through data-driven marketing campaigns across digital platforms.This is a high-impact, business-critical role for a growth leader who can combine analytical excellence, creative strategy, and hands-on execution to deliver measurable business results.Core & Execution:- Develop, implement, and scale end-to-end performance marketing strategies across Meta, Google UAC, TikTok, and other paid digital channels.- Drive full-funnel marketing initiatives from awareness to conversion, optimizing each stage for maximum efficiency and ROI.- Own and manage the performance marketing budget, forecasting CAC and driving sustainable user and revenue growth.- Collaborate with creative, content, and product teams to align performance campaigns with brand goals and content strategy.Performance Optimization & Analytics:- Continuously analyze campaign data to uncover insights, identify opportunities, and optimize performance against key KPIs (CAC, ROAS, LTV, retention).- Leverage A/B testing and creative experimentation to refine ad messaging, creatives, and audience targeting.- Build performance dashboards and deliver regular reports to leadership with clear, actionable insights and recommendations.Leadership & Industry Expertise:- Lead, mentor, and upskill a high-performing performance marketing team, fostering a culture of innovation and data-driven decision-making.- Stay ahead of emerging digital marketing trends, ad tech innovations, and algorithm changes across platforms.- Collaborate with external agencies, vendors, and platform partners to enhance campaign performance and Expertise:- Short-form video mastery: Deep understanding of vertical video formats and user behavior across Instagram Reels, TikTok, and YouTube Shorts.- Viral content instinct: Proven ability to identify and amplify scroll-stopping and shareable short-form content.- Monetization acumen: Familiarity with microdrama and short-video monetization models, including subscription, ad-driven, and data-led storytelling approaches.Key Qualifications:- 3 to 8 years of experience in performance marketing, growth marketing, or digital acquisition, ideally within consumer tech, OTT, or short-form content platforms.- Proven success in managing large media budgets and scaling user acquisition across global markets.- Hands-on expertise with Google Ads, Meta Ads Manager, TikTok Ads, and leading analytics tools (e.g., Appsflyer, Adjust, Firebase, GA4).- Strong analytical mindset with the ability to translate data into actionable growth strategies.- Excellent communication, leadership, and stakeholder management skills.- Prior experience in entertainment, OTT, or digital content marketing is a strong advantage.Why Join Kuku TV:- Be at the forefront of Indias short-form storytelling revolution.- Work with an innovative and passionate team that values creativity, speed, and measurable outcomes.- Lead large-scale growth initiatives with autonomy and impact.- Competitive compensation and opportunities for professional advancement (ref:iimjobs.com)
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