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Manager- Ecom, Allen Solly

4 months ago

Bengaluru, India Aditya Birla Fashion and Retail Ltd. Full time

Location: Bangalore

Qualification: Postgraduate.

Experience Required : 6-8 years

Key Result Areas


Top-Line Growth (Revenue)

Own brand website / app business & enhance customer experience on B2C segment - lead mktg activations across all social and digital platforms for the same.

Create and execute brand building opportunities with partners; manage brand stores on each partner portal


CRM

Drive CRM /visibility / coupon driven activations across B2C and B2B partners to maximize secondary sales.


Performance Marketing/SEO

Drive Performance Marketing and SEO for website with agency by achieving best ROAS across campaigns activations and impression drive for all major platforms - Myntra/Amazon/FK


Relationship Management with partners

Increase partnerships with MP only partners ( Ajio / Tata Cliq / Nykaa/Myntra/Amazon/FK ) to achieve higher sales “


Building of super-app and the new functionalities

With the launch of new app , a lot of new features will get rolled-out. These are critical for the smooth functioning of the new app/website


Marketing – Driving traffic to the website

For smoother functioning the same person should handle all mediums of bringing traffic


Cataloguing/Content

To make the data rich cataloguing and content which makes SEO healthy and consumer experience exciting , A+ cataloguing is critical drive / coordinating with agency to achieve best CAT – A/B/C Catalogue .


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