Assistant Manager- Performance Marketing

5 months ago

Bengaluru, India PUMA Full time
YOUR MISSION

Key Objectives:

  • The role will be responsible for performance marketing campaigns for Oceania region across:
  • Work with the Oceania ECOM team to understand their consumers and drive visibility & performance amongst their loyal database
  • Driving integrated marketing campaigns with an aim of acquiring and retaining customers.
  • Campaign Management – Execution, Analysis & Reporting.
  • Delivering regular reports of campaign results, including data analysis and evaluation of KPIs.
  • Identifying patterns and trends in campaign data sets.
  • Stay abreast of digital marketing trends and technologies and experiment with new channels to drive efficient acquisition.

YOUR TALENT

Eligibility and Educational Qualifications

  • 3+ year of experience in Digital Marketing
  • Prior experience of executing marketing campaigns across marketplaces a is a big plus.
  • Understanding of marketplaces (Amazon Ads) as media platforms will be a big plus
  • Strong analytical & data interpretation skills.
  • In depth understanding of FB Ads as media platform.
  • Understanding of web analytics tools (at least one of Google Analytics or Adobe Omniture)
  • Awareness of attribution models and ability to create a structured approach for RoAS computation

SPEED & SPIRIT

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