Progenesis - Specialist - Marketing & Branding

3 days ago

Thane, India Progenesis IVF Private Limited Full time

Key & Planning:- Develop and implement comprehensive offline marketing and branding strategies aligned with Progenesis Fertility Centers business objectives and brand vision.- Identify high-impact BTL activation opportunities to increase brand presence and patient footfall in and around clinic locations.- Collaborate with cross-functional teams (digital marketing, operations, clinical, sales) to ensure cohesive and consistent messaging across all Management:- Lead the end-to-end management of offline marketing campaigns, including ideation, budgeting, vendor selection, execution, and performance tracking.- Negotiate contracts, costs, and deliverables with external vendors and agencies to optimize marketing spend without compromising quality.- Ensure all offline marketing materials (hoardings, flyers, brochures, signage, space branding) are designed, produced, and installed on time and in compliance with brand & Installation:- Oversee the conceptualization and rollout of branding installations at all clinic locations to ensure brand consistency and visibility.- Manage vendor relationships and installation teams to ensure quality control and timely deployment of branding assets.- Continuously evaluate and improve branding materials based on patient feedback and market Management & Activation:- Plan, coordinate, and execute marketing events, health camps, workshops, and other outreach programs to engage prospective patients and build community trust.- Lead logistics, vendor coordination, staffing, and post-event analysis to maximize event effectiveness and ROI.- Use event marketing insights to refine future offline campaigns and patient engagement & Reporting:- Track, analyze, and report on the effectiveness of offline marketing campaigns using KPIs such as patient inquiries, footfall, brand recall, and ROI.- Present regular reports to senior management with actionable insights and recommendations for continuous Leadership & Development:- Mentor and guide junior marketing staff and coordinate with cross-functional teams to ensure seamless campaign execution.- Drive a culture of creativity, accountability, and results-oriented execution within the marketing & Skills:- Bachelors or Masters degree in Marketing, Business Administration, or a related field.- Minimum 10 years of extensive experience in offline marketing, branding, and campaign management, preferably in healthcare or service industries.- Proven expertise in BTL activations, vendor negotiations, offline campaign execution, and event management.- Strong understanding of brand building, patient engagement, and community outreach strategies.- Excellent project management skills with the ability to manage multiple high-impact projects simultaneously.- Exceptional communication, negotiation, and interpersonal skills.- Ability to analyze market trends and leverage data to optimize marketing efforts.- Proficient in MS Office Suite, marketing software/tools, and basic design understanding.- Experience working in a fast-paced, target-driven environment with a high degree of Experience working within the healthcare or fertility sector.- Exposure to integrated marketing campaigns combining offline and digital channels.- Familiarity with healthcare regulations related to marketing and patient communications (ref:iimjobs.com)

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