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Field Sales Representative

4 weeks ago

Agra, India DC Trading company Full time

Location:Uttar Pradesh (Field-based – West UP, Central UP & Select Tier-3 Districts)Experience Required:Minimum 2 years in B2B sales (preferred: ghee, dairy, FMCG, food ingredients)Role OverviewWe are hiring a field-focused B2B Sales Executive to drive bulk sales of ghee and dairy products across established sweet shop and wholesale markets in Uttar Pradesh, with strong focus on West UP, Tier-2 cities, and traditional Tier-3 districts. This role requires on-ground market presence, relationship-building, and consistent execution with wholesaler, sweet shop owners, and institutional buyers.

Key Responsibilities

• Develop and manage bulk B2B sales of ghee across assigned territories • Target and onboard sweet shops, halwais, wholesalers, distributors, bakeries, and food manufacturers • Cover key markets including Firozabad, Meerut, Muzaffarnagar, Saharanpur, Bareilly, Kanpur, and surrounding Tier-3 districts • Build long-term relationships to ensure repeat orders and stable volumes • Conduct regular market visits, sampling, negotiations, and follow-ups • Track competitor pricing, quality perception, and local trade practices • Ensure payment collection discipline and manage credit cycles• Share daily / weekly sales updates and on-ground market feedbackEligibility & Requirements• Minimum 2 years of B2B sales experience in dairy / ghee / FMCG / food products• Strong familiarity with sweet shop and wholesale trade networks in UP • Comfortable with field sales, travel, and relationship-driven markets• Ability to negotiate pricing, volumes, and credit terms professionally • Self-driven, reliable, and execution-oriented• Basic reporting skills (WhatsApp, Excel, call logs)• Two-wheeler preferred