Product Executive

3 weeks ago

Ahmedabad, India ETHICS GROUP OF COMPANIES Full time

We are hiring for the role of Product Executive from the following background:


  • Skincare Products Range
  • Ayurvedic Products Range
  • OTC/Health Wellness Products Range



Only Immediate Joiners apply.


Salary: Upto 4.0 LPA

Experience: 2 years - 3 years


Roles & Responsibilities:


Market Research: Conduct comprehensive market research to identify emerging trends, customer needs and competitive landscapes. Translate findings into actionable insights to drive product innovation.


Product Development Support: Collaborate with stakeholders and assist in the development of product on desired roadmap and timelines.


Product Positioning: Develop product positioning, messaging, USPs & RTBs that effectively communicates the value proposition of product to target audiences.


Implement Go-to-Market Strategy: Execute go-to-market strategies for new product launches. Coordinate with cross-functional teams to ensure successful product launches, including planning, execution, and post-launch analysis.


Marketing Collateral: Conceptualize marketing collaterals to support sales and marketing efforts. Ensure that marketing materials effectively communicate product RTBs, benefits and features.


Product Training: Prepare product training material for internal stakeholders & external sales team. Conduct training sessions as per the training schedule.


Performance Tracking: Monitor and analyze the performance of product marketing initiatives, including campaign effectiveness, lead generation and sales conversion rates. Use data-driven insights to optimize marketing strategies and improve product performance.


Customer Feedback: Gather feedback from customers and sales teams to understand product strengths, weaknesses and areas for improvement. Advocate for customer needs and preferences in product development discussions.


Requirement:

· Experience in product management or similar role, preferably within the health, wellness or nutraceutical industry.

· Excellent communication and presentation skills with the ability to articulate complex concepts clearly.

· Detail oriented with strong project management abilities.

· Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

· Bachelor's degree in Science & B Pharm is preferable.

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