Senior Marketing Manager

2 weeks ago

Noida, India Newgen Software Full time

Senior Manager - GTM/ABM Lead (12+ Years Experience)

Are you a marketing maestro with a passion for driving growth and creating meaningful connections? Join our team as a Senior Manager - GTM/ABM Lead and take the helm in shaping our market strategies to new heights If you're ready to unleash your creativity and lead a dynamic team to success, this is the role for you.

Key Responsibilities:

  • Craft Compelling Content: Dive deep into the hearts and minds of our audience, crafting captivating content across web, blogs, and videos that resonates and drives engagement.
  • Lead Generation Extraordinaire: Be the driving force behind our lead generation efforts, nurturing prospects from initial contact to qualified opportunities with finesse and expertise.
  • Market Insight Maven: Delve into the intricacies of our target market, uncovering pain points and opportunities that inform our strategies and drive success.
  • Connect the Dots: Set the stage for success by orchestrating meetings between our outside sales team and qualified prospects, fostering relationships that propel us forward.
  • Strategic Market Planning: Develop and execute market strategies focused on product adoption and customer success, ensuring our offerings meet the needs of our ever-evolving market.
  • Data-Driven Optimization: Dive into the numbers, measuring and optimizing campaign success based on real-time analytics and insights that keep us ahead of the curve.
  • Pipeline Powerhouse: Create and implement pipeline acceleration programs that target specific accounts and contacts, driving growth and maximizing opportunities.
  • Marketing Mastery: Enhance marketing effectiveness through innovative audience segmentation, techniques, and processes that elevate our brand and drive results.
  • Buyer Journey Enhancement: Elevate the buyer journey through strategic content development and inbound marketing efforts that captivate and convert.

Requirements:

  • Proven Experience: Previous success in ABM, Lead Generation, or digital marketing roles, with at least 12 years of experience under your belt.
  • Innovative Execution: Hands-on experience in executing innovative event and lead generation programs that break the mold and drive results.
  • ABM Expertise: Extensive background in account-based marketing programs and working with large account selling teams, navigating complex landscapes with ease.
  • Campaign Wizardry: Strong background in creating and implementing marketing campaigns across a variety of channels, from live events to digital advertising.
  • Data-Driven: Experience in campaign creation, execution, and reporting, with a keen eye for analyzing results and optimizing strategies accordingly.
  • Multitasking Marvel: Ability to juggle multiple marketing programs simultaneously without breaking a sweat, ensuring each initiative receives the attention it deserves.
  • Demand Generation Dynamo: Proven track record in demand generation campaigns that target, segment, and acquire high-quality leads that drive growth.
  • Content Connoisseur: Deep understanding of content marketing and inbound strategies, leveraging your expertise to generate qualified leads and drive engagement.
  • Sales Savvy: Familiarity with the technical sales cycle and how marketing communication can strategically nurture leads and accelerate growth.

Skills:

  • Account-based Marketing
  • Go-To-Market Strategy
  • Content Development
  • Lead Generation
  • Marketing Campaigns

Ready to make your mark and lead the charge in our marketing endeavors? Join us and be part of a team that's shaping the future of our industry

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