Marketing Lead

5 days ago

Durgapur, India PW (PhysicsWallah) Full time

Location: Durgapur Vidyapeeth


About Us:

PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and more.


Role Overview:

We are seeking a dynamic and driven Marketing Lead to lead offline marketing initiatives for our Vidyapeeth centers in Durgapur. The ideal candidate will have hands-on experience in managing ATL (Above The Line) and BTL (Below The Line) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.


Key Responsibilities:

  • Lead and execute offline marketing strategies to drive student acquisition and brand awareness in Durgapur.
  • Plan and manage ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
  • Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
  • Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Track campaign performance and optimize for better ROI.
  • Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
  • Conduct market research to identify trends, opportunities, and competitor strategies.
  • Build brand visibility and trust within the local student and parent community.


Requirements:

  • Bachelor’s degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
  • Excellent communication, negotiation, and team management skills.
  • Self-starter with the ability to work independently and drive results.

  • Marketing lead

    4 hours ago

    Durgapur, India PW Full time

    Location: Durgapur Vidyapeeth About Us: Physics Wallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET,...

  • Marketing Lead

    5 days ago

    Durgapur, India PW (PhysicsWallah) Full time

    Location: Durgapur VidyapeethAbout Us:PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and...

  • Marketing Lead

    2 weeks ago

    Durgapur, West Bengal, India PW (PhysicsWallah) Full time

    Location: Durgapur Vidyapeeth About Us: PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET,...

  • Marketing Lead

    5 days ago

    Durgapur, India PW (PhysicsWallah) Full time

    Location: Durgapur Vidyapeeth About Us: PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE,...

  • Marketing Lead

    4 days ago

    Durgapur, India PW (PhysicsWallah) Full time

    Location: Durgapur Vidyapeeth About Us: PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE,...

  • Marketing Lead

    5 days ago

    Durgapur, India PW (PhysicsWallah) Full time

    Location: Durgapur VidyapeethAbout Us:PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and...

  • Marketing Lead

    4 days ago

    Durgapur, India PW (PhysicsWallah) Full time

    Location: Durgapur Vidyapeeth About Us: PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and...

  • ▷ Urgent Search: Marketing Lead

    5 days ago

    Durgapur, India PW (PhysicsWallah) Full time

    Location: Durgapur Vidyapeeth About Us: PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and...

  • Telesales Executive

    7 days ago

    Durgapur, India IGMI LEAD CONSULTANCY PVT LTD Full time

    **Key Responsibilities**: - Developing opportunities in sales by researching and identifying potential customers/clients - Conduct an in depth follow-up with all targeted accounts and radiate sales from within the client base. - Collaborate with the concerned team members to decide together the necessary strategic sales approaches - Create and deliver...

  • Marketing Executive

    1 week ago

    Durgapur, India PrepMed Full time

    **PLEASE READ THE JOB DETAILS CAREFULLY BEFORE APPLYING!!** **Position**: Marketing Executive **This will be a field work** **Location**: Durgapur, West Bengal **Salary**:14000 to 20000 + Incentives** **Exp**: Minimum 6 month in any edtech or any service sector in sales or marketing department. **Age Limit**:Within 33 Maximum** **Working Hours**: 11am...