Marketing Lead

4 weeks ago

Durgapur, India PW (PhysicsWallah) Full time
Location: Durgapur Vidyapeeth
About Us:
PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and more.
Role Overview:
We are seeking a dynamic and driven Marketing Lead to lead offline marketing initiatives for our Vidyapeeth centers in Durgapur. The ideal candidate will have hands-on experience in managing ATL (Above The Line) and BTL (Below The Line) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.
Key Responsibilities:
Lead and execute offline marketing strategies to drive student acquisition and brand awareness in Durgapur.
Plan and manage ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
Track campaign performance and optimize for better ROI.
Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
Conduct market research to identify trends, opportunities, and competitor strategies.
Build brand visibility and trust within the local student and parent community.
Requirements:
Bachelor’s degree in Marketing, Business Administration, or related field; MBA is a plus.
4-7 years of experience in offline marketing, preferably in the education or consumer industry.
Proven expertise in executing ATL & BTL campaigns and educational seminars.
Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
Excellent communication, negotiation, and team management skills.
Self-starter with the ability to work independently and drive results.

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