Marketing Lead

4 weeks ago

Durgapur, India PW (PhysicsWallah) Full time
Location: Durgapur Vidyapeeth
About Us:
PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and more.
Role Overview:
We are seeking a dynamic and driven Marketing Lead to lead offline marketing initiatives for our Vidyapeeth centers in Durgapur. The ideal candidate will have hands-on experience in managing ATL (Above The Line) and BTL (Below The Line) marketing campaigns, organizing educational seminars, and building strong relationships with schools, colleges, and local stakeholders.
Key Responsibilities:
Lead and execute offline marketing strategies to drive student acquisition and brand awareness in Durgapur.
Plan and manage ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
Drive BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
Organize and manage seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
Collaborate with the academic and counseling teams to ensure marketing alignment with business objectives.
Track campaign performance and optimize for better ROI.
Manage vendor relationships, budgets, and logistics for on-ground events and campaigns.
Conduct market research to identify trends, opportunities, and competitor strategies.
Build brand visibility and trust within the local student and parent community.
Requirements:
Bachelor’s degree in Marketing, Business Administration, or related field; MBA is a plus.
4-7 years of experience in offline marketing, preferably in the education or consumer industry.
Proven expertise in executing ATL & BTL campaigns and educational seminars.
Strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
Excellent communication, negotiation, and team management skills.
Self-starter with the ability to work independently and drive results.

  • Marketing Lead

    4 weeks ago

    Durgapur, India PW (PhysicsWallah) Full time

    Location: Durgapur VidyapeethAbout Us:PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and...

  • Marketing lead

    4 weeks ago

    Durgapur, India PW Full time

    Location: Durgapur Vidyapeeth About Us: Physics Wallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET,...

  • Marketing Lead

    3 weeks ago

    Durgapur, India PW (PhysicsWallah) Full time

    Location: Durgapur VidyapeethAbout Us:PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and...

  • Marketing Lead

    2 weeks ago

    Durgapur, India PW (PhysicsWallah) Full time

    Location: Durgapur Vidyapeeth About Us: PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and...

  • Marketing Lead

    3 weeks ago

    Durgapur, India PW (PhysicsWallah) Full time

    Location: Durgapur Vidyapeeth About Us: PhysicsWallah (PW) is India's leading ed-tech platform, committed to revolutionizing education by providing high-quality learning at affordable prices. PW Vidyapeeth is our offline academic center, dedicated to delivering top-tier coaching for students aspiring to compete in competitive exams such as JEE, NEET, and...

  • Telecaller

    2 weeks ago

    Durgapur, India IGMI LEAD CONSULTANCY PVT.LTD Full time

    Developing opportunities in sales by researching and identifying potential customers/clients - Conduct an in-depth follow-up with all targeted accounts and radiate sales from within the client base. - Collaborate with the concerned team members to decide together the necessary strategic sales approaches - Create and deliver qualified opportunities to other...

  • Marketing Executive

    3 days ago

    Durgapur, West Bengal, India PrepMed Full time ₹ 1,40,000 - ₹ 2,20,000 per year

    PLEASE READ THE JOB DETAILS CAREFULLY BEFORE APPLYINGPosition: Marketing Executive**This will be a field workLocation: Durgapur, West BengalSalary: 14000 to IncentivesExp: Minimum 6 month in any edtech or any service sector in sales or marketing department.Working Hours: 11am to 8pmResponsibilitiesLead Generation:Develop and execute strategies to generate...

  • Hotel Marketing Manager

    4 days ago

    Durgapur, West Bengal, India PREMIUM MOTORCYCLE SHOWROOM Full time ₹ 1,44,000 - ₹ 1,92,000 per year

    Job DescriptionCompany: Banerjee Inn Pvt. Ltd.Designation: Hotel Marketing ManagerLocation: Bhiringi, Durgapur & Ambuja, DurgapurExperience: Experienced Candidates OnlySalary: NegotiableOther Benefits: ESIC, Provident Fund, etc.Role Overview:Banerjee Inn Pvt. Ltd. is looking for a talented and experienced Hotel Marketing Manager to lead the marketing and...

  • Sales & Marketing Executive

    2 weeks ago

    Durgapur, India The George Telegraph Institute Full time

    tie-upMarketingLooking for a Dynamic Sales and marketing Executive for Durgapur Centre JD: College tie up Tutorial Visit and Seminar Field Marketing **Salary**: ₹15,000.00 - ₹18,000.00 per month **Benefits**: - Cell phone reimbursement - Health insurance - Provident Fund Schedule: - Fixed shift Supplemental pay types: - Yearly bonus Ability to...

  • Sales & Marketing Executive

    4 days ago

    Durgapur, India Griha Pravesh Full time

    We need Experienced or Freshers male or female marketing executive. Bike Or Scooty Mandatory. Location - Durgapur **Job Type**: Permanent Pay: From ₹11,000.00 per month Supplemental Pay: - Performance bonus **Education**: - Secondary(10th Pass) (preferred) **Experience**: - Lead generation: 1 year (preferred) - total work: 1 year (preferred) -...