Assistant Manager, FP&A Marketing

Assistant Manager / Manager – Financial Planning & Analysis (Marketing Business Partner) About Cvent Cvent is a leading meetings, events, and hospitality technology provider with a suite of solutions that help organizations manage the entire event lifecycle. Our mission is to transform the way meetings and events are planned, executed, and evaluated globally.Position Overview We are seeking a strategic and analytically strongFP&A professionalto join our team as anAssistant Manager/Manager – FP&A, with a specific focus onMarketing Finance. This role will act as abusiness partnerto Cvent’s global marketing leadership team, collaborating closely to drive data-backed decision-making, marketing efficiency, and strategic growth initiatives. You will lead core planning processes likeannual budgeting, monthly reforecasting,andcost tracking, while also drivingkey marketing efficiency metricssuch asCustomer Acquisition Cost (CAC), Cost per Lead (CPL), Lead Conversion by Tactic, CLTV, ROI analysis,and more. The ideal candidate will have strong financial acumen, deep familiarity with marketing dynamics and funnel metrics, and the ability to work with global stakeholders across Marketing, Sales, and Finance. This role involves frequent interaction with senior leaders acrossMarketing, Sales, and Corporate Finance teamsbased in the U.S., UK, and India.Key Responsibilities Act as aFinance Business Partnerto the Global Marketing organization. Own and manage globalannual budgeting and monthly forecastingfor Marketing expensesDevelop and track keyMarketing efficiency metrics, including: CAC (Customer Acquisition Cost) CLTV (Customer Lifetime Value) Cost per Lead(by cloud, by tactic) Lead Conversion Rates(by tactic/channel) Marketing ROI Drivedeep-dive analyticsonevent ROI, digital campaigns, tradeshows, and content marketing performance. Support and advise onresource allocation decisionsacross marketing channels and geographies. Partner with Sales, Marketing Ops, and Data/Analytics teams to ensure consistent measurement frameworks. Create executive-level dashboards, presentations, and financial insights to support strategic initiatives. Lead or supportad-hoc strategic projects, including M&A integration and cost optimization initiatives. Collaborate with cross-functional teams like Accounting, HRBP, Talent Acquisition, and IT for alignment and data gathering. Extract and analyze data using tools likeSalesforce, Adaptive Insights, Tableau, Excel, and other analytics platforms.Qualifications 7–10 yearsof experience inFinancial Planning & Analysis (FP&A), preferably with exposure toMarketing or Revenue Operations. Deep understanding ofmarketing funnel metrics, digital campaign dynamics, andchannel/tactic-level ROI. Strongdata-driven mindsetand ability to structure and interpret large datasets to generate insights. Expertise infinancial modeling, forecasting, and metric development. Hands-on experience withSalesforce CRM, Adaptive Insights, Tableau, or similar tools preferred. Excellent communication skills with the ability to present insights tonon-financial stakeholders. Demonstrated ability to manage multiple priorities in a fast-paced, high-growth environment. Proven experience working withsenior leaders or executive stakeholdersis a plus. MBA or CFApreferred.Why Join Cvent’s Finance Team? Opportunity to partner directly with global business leaders and drive strategic initiatives High visibility role with direct impact on growth and decision-making Collaborative and innovation-focused work culture Exposure to global processes and cross-functional initiatives