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Sunstone - Growth Marketing Specialist
1 month ago
About the Role:
- As we gear up for an exciting new product launch, we're on the lookout for a Growth Marketing
- Specialist who can lead and execute our influencer marketing initiatives across platforms like Instagram, LinkedIn, YouTube, Facebook, and Twitter. This role is ideal for someone who thrives on building meaningful partnerships, loves crafting compelling digital campaigns, and is focused on driving measurable growth.
Key Responsibilities:
- Identify and build strong relationships with micro and macro influencers, content creators, and online communities.
- Source high-ROI influencers to ensure brand-aligned and impactful collaborations.
- Negotiate contracts, manage deliverables, and oversee end-to-end execution of influencer campaigns.
- Track campaign performance using key metrics (engagement, reach, conversion) and optimize strategy accordingly.
- Coordinate with influencers for timely and brand-consistent content creation and publishing.
- Collaborate closely with product, performance marketing, and brand teams to align influencer strategies with go-to-market (GTM) plans.
Who You Are:
- 2-4 years of relevant experience in digital or growth marketing with a focus on influencer marketing.
- Demonstrated experience running successful influencer campaigns across multiple social platforms.
- Strong negotiation, communication, and relationship management skills.
- Data-driven mindset with the ability to analyze performance and iterate quickly.
- Creative thinker who stays on top of digital trends and understands audience behavior.
