KollegeApply - Performance Marketing Role

3 days ago

Gurugram, India Indo Internet Pvt Ltd Full time

About KollegeApplyKollegeapply is transforming the way students connect with higher education opportunities. As a centralized discovery and admissions platform, we help students make informed decisions while enabling colleges to enhance visibility, engagement, and enrollment.What you'll Do :- Own & scale paid campaigns across Meta, Google, and NewsBreak (search, display, video, app, shopping as relevant).- Continuously optimise toward ROAS/CAC targets: audience, bids, budgets, creatives, placements, and landing pages.- Analyse data - act fast: build dashboards, run cohort/geo/creative analyses, and double down on winners; cut waste.- Leverage AI & automation: ChatGPT for copy/iterations, rules/alerts, scripts, and smart workflows to speed testing.- Experiment rigorously: A/B tests on ads, creatives, LPs; maintain a structured experimentation backlog.- Collaborate cross-functionally with Creative, Product, Sales, and Analytics to hit growth goals.- Report weekly on pipeline/metrics, insights, and next actions.What makes you a great fit- Hands-on with Meta Ads, Google Ads, and NewsBreak Ads (you've actually run and scaled campaigns).- Analytical problem-solver-comfortable with Excel/Sheets, pivot tables, basic SQL or GA4/Looker Studio.- AI-savvy: you use prompts, automations, and scripts to 10 output.Education: Bachelor's degree (quant/marketing preferred). Alumni from IIT/IIM/NIT/PEC/ISB or other top-tier universities are a plus-not a requirement.Bonus: Google/Meta certifications, GTM/GA4 expertise, creative testing chops, or marketplace/app UA experience.Tools stack you'll touch.- Google Ads, Meta Ads, NewsBreak Ads, GA4, Looker Studio, Google Tag Manager, Excel/Sheets, ChatGPT/automation scripts, and A/B testing tools.How we'll measure success (KPIs)- ROAS / CPA / CAC vs target- CTR, CVR, AOV, LTV:CAC,- Experiment velocity & share of spend on proven winners- Lead/revenue contribution and accuracy of forecasting- Competitive compensation with upside (bonuses/ESOPs where applicable)International exposure through global trips and market launchesWhat we offer- International exposure through global trips and market launches- Performance-based rewards & recognition (big wins get celebrated)- Structured training, mentorship & leadership pathways- A growth-driven, collaborative culture that values innovation and ownership- Competitive compensation with upside (bonuses/ESOPs where applicable) (ref:iimjobs.com)

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