Tata1mg - Category/Brand Manager

2 weeks ago


Gurugram, India Tata 1mg Full time

Key Responsibilities:Category Ownership & Strategy:- Own and drive the complete P&L for the VMS category- Build long-term category roadmap based on consumer trends, whitespace analysis, and market shifts- Define GTM strategy, MRP/SP pricing matrix, and positioning for each launchNew Product Development (NPD):- Identify high-potential products backed by data, consumer insights, and scientific trends- Collaborate with R&D, Regulatory, and Sourcing teams to develop and commercialize new SKUs- Benchmark formulations, formats (tablets, gummies, powders, etc.), and delivery systems with global peersMarket Research & Consumer Insights:- Conduct deep-dive market mapping: size, segments, price bands, consumer personas- Leverage internal data, third-party reports, Amazon/Baby Chakra/Flipkart analytics, and survey tools- Run consumer feedback loops pre- and post-launch to fine-tune offeringsCompetitor & Pricing Benchmarking:- Map direct and indirect competitors (Carbamide Forte, Himalaya, Wellbeing, GNC, Tata 1mg, etc.)- Continuously track pricing, discounting, content, ratings/reviews, and formulation USP- Identify gaps in portfolio vs. leading brandsPerformance Analysis & Growth:- Monitor category sales, contribution margins, and velocity across online & offline channels- Liaison with Growth & Marketing teams to plan performance campaigns, ROAS benchmarking, and SKU-wise contribution- Optimize product mix to maximize revenue and consumer lifetime value (LTV)Cross-Functional Collaboration:- Work closely with R&D, Operations, Quality, Legal/Regulatory, Brand & Creative, and Digital Marketing- Ensure alignment on timelines, documentation, and commercial readiness for launchesStrategic Thinking & Category Visioning:- Product Lifecycle Management (from concept to shelf)- Data Analysis, Excel Modelling, Pricing Tools- Deep understanding of consumer behavior and wellness trends- Excellent communication and stakeholder management- Execution-oriented mindset with ability to multitask (ref:iimjobs.com)



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