Customer Lifecycle Specialist

4 weeks ago

Coimbatore, India StockGro Full time

Company Vision


StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product that’s empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - India’s First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.


About StockGro


Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded and just closed a massive Pre-Series A fundraise. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.

We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.



Responsibilities


  • Design and Execute Campaigns:
  • Create and implement marketing automation workflows across various channels (Activation, Retention, Referral, Revenue) using platforms like WebEngage.
  • Collaborate closely with the product managers to align campaigns with ongoing product roadmaps and new feature releases.
  • Brainstorm with different partner teams on how to improve the funnel at various stages - activation, engagement, retention and reactivation
  • Should be able to flex with business needs: copywriting, optimising conversions, and content strategies for across channels such as push notifications, in-app messaging, email, SMS and WhatsApp.
  • Analyse key performance indicators (KPIs) to measure the effectiveness of marketing automation workflows and campaigns triggered across various channels.
  • Draw meaningful inferences and publish updates for product teams / leadership teams for decision making.
  • Identify areas for improvement and implement metrics-based A/B testing across the campaigns for continuous enhancement


Requirements


  • Education and Experience:
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum of 3 to 5 years of experience in product marketing, growth marketing, or a similar role.


  • Technical Skills:


  • Proficiency in marketing and CRM tools (e.g., WebEngage, MoEngage, CleverTap).
  • Data is your friend and you are comfortable with data analysis & data interpretation. Your strong
  • Proficient in Excel and HTML. Familiarity with statistics, business intelligence tools such as R, Python etc is added bonus
  • Familiarity with statistics, business intelligence tools such as R, Python etc is added bonus


  • Soft Skills:


  • Excellent communication and collaboration abilities.
  • Creative mindset with a passion for driving user engagement and retention.
  • Ability to thrive in a fast-paced, dynamic environment. User empathy and business mindset
  • User empathy and business mindset


Preferred Qualifications


  • Experience in the tech or SaaS industry.
  • Knowledge of user lifecycle management and retention strategies.
  • Familiarity with A/B testing and other experimentation methods.

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