Google & Meta Ads Specialist

3 weeks ago

Pune, India Prometteur Solutions Pvt. Ltd. Full time
Job Description

Experience - 4+ Year 
 

Job Summary:

We are seeking a results-driven Digital Marketing Specialist with 4+ years of proven experience in managing and optimizing paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram Ads). The ideal candidate should have a strong analytical mindset, creativity for ad copy and creatives, and hands-on experience in achieving high ROI through data-driven strategies.

Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns on Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram, Audience Network).

  • Conduct keyword research, audience segmentation, competitor analysis, and A/B testing to maximize campaign performance.

  • Monitor and analyze campaign performance metrics (CPC, CTR, CPA, ROAS, Conversion Rate) and prepare detailed reports with actionable insights.

  • Manage budgets effectively to maximize ROI and ensure campaigns remain within the allocated spend.

  • Collaborate with the creative/content team to develop engaging ad copies, creatives, and landing pages that align with campaign objectives.

  • Stay updated with the latest Google & Meta ad policies, trends, and algorithm changes to keep campaigns competitive.

  • Implement conversion tracking, remarketing, and retargeting strategies to drive customer acquisition and retention.

  • Optimize campaigns across the full funnel — from awareness to conversion — ensuring alignment with business goals.

Requirements:

  • 4+ years of hands-on experience managing Google Ads & Meta Ads campaigns.

  • Strong knowledge of PPC, CPC, CPM, CPA, ROAS, and performance marketing strategies.

  • Experience in running lead generation & e-commerce campaigns.

  • Proficiency in Google Analytics, Google Tag Manager, Facebook Business Manager, and Ads Manager.

  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

  • Excellent communication and collaboration skills.

  • Google Ads or Meta Blueprint certification will be an added advantage.


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