Digital Marketing Specialist
4 weeks ago
The Digital Marketing Specialist for Land and Property is responsible for developing and managing marketing campaigns that promote property listings and services, focusing on Facebook and Instagram. The ideal candidate has deep knowledge of Instagram algorithms and proficiency in leveraging social media for marketing.
Key Responsibilities
Social Media Management
Develop and execute strategies for Facebook and Instagram.
Create and manage engaging content.
Utilize Instagram algorithms to optimize visibility and engagement.
Manage and grow social media presence.
Content Creation
Produce high-quality images, videos, and written posts for social media.
Coordinate with photographers and designers.
Advertising Campaigns
Plan and execute paid ads on Facebook and Instagram.
Optimize ad copy and targeting.
Analytics and Reporting
Measure and report on campaign performance.
Use insights to refine strategies.
SEO and SEM
Conduct keyword research and optimize content for search engines.
Email Marketing
Develop email campaigns targeting potential buyers.
Create newsletters and property updates.
Collaboration
Work with the sales team to align marketing efforts.
Coordinate with external agencies as needed.
Required Skills and Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
Experience in digital marketing within the real estate industry.
Proficiency in Facebook and Instagram marketing.
Knowledge of Instagram algorithms.
Strong content creation skills.
Analytical skills and data-driven thinking.
Familiarity with SEO and SEM practices.
Preferred Qualifications
Master’s degree in Marketing or related field.
Certification in Facebook Blueprint or similar.
Experience with real estate CRM systems and marketing tools.
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