Social Media Manager

1 week ago


Surat, India Janasya Full time

RESPONSIBILITIES


  • Create and maintain a social media editorial calendar and posting schedule
  • Driving MOM growth for the Community on FB, Instagram, and other channels
  • Oversee ORM - Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Running periodic social brand audits.
  • Community-first Approach - Ability to think from the relationship between the brand and audience base to develop the entire strategy to build a vibrant community supporting the project.
  • Lead in-the moment marketing and to look at avenues to create viral social content
  • Work with team to develop innovative, creative and effective video ideas for UGC, Localized & influencer content
  • Taking care of all the video collateral for the brand & growing the YouTube channel
  • Develop and execute influencer marketing strategies and creative campaigns
  • Report on influencer performance - organic and paid
  • Manage campaign budget and ensure campaign profitability, deadlines and key milestones are met

 

Skills for the Role:


  • Bachelor's/PG degree in journalism, English, communications, or a related discipline
  • A good grasp of the different social media insights dashboards (Meltwater , Upfluence , Oppurtune)
  • Ability to work independently and with multiple stakeholders to meet deadlines
  • Hands on experience in content management
  • Ability to manage end to end project delivery as per process



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