Social Media Manager

2 weeks ago

surat, India Janasya Full time

RESPONSIBILITIES
Create and maintain a social media editorial calendar and posting schedule
Driving MOM growth for the Community on FB, Instagram, and other channels
Oversee ORM - Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Running periodic social brand audits.
Community-first Approach - Ability to think from the relationship between the brand and audience base to develop the entire strategy to build a vibrant community supporting the project.
Lead in-the moment marketing and to look at avenues to create viral social content
Work with team to develop innovative, creative and effective video ideas for UGC, Localized & influencer content
Taking care of all the video collateral for the brand & growing the YouTube channel
Develop and execute influencer marketing strategies and creative campaigns
Report on influencer performance - organic and paid
Manage campaign budget and ensure campaign profitability, deadlines and key milestones are met

Skills for the Role:

Bachelor's/PG degree in journalism, English, communications, or a related discipline
A good grasp of the different social media insights dashboards (Meltwater , Upfluence , Oppurtune)
Ability to work independently and with multiple stakeholders to meet deadlines
Hands on experience in content management
Ability to manage end to end project delivery as per process

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