DigitalMarga - Zoho CRM Developer & Automation Specialist

2 weeks ago

Bengaluru, India DigiMark Agency Full time

About the Role : DigiMak Agency is scaling rapidly and seeking a high-ownership Zoho CRM Developer & Automation Specialist to architect, automate, and optimize our revenue stack. Youll own CRM design, integrations, data integrity, and email automation that power operations and lead generation across different channels.Key Responsibilities : A) CRM Management (Zoho One Ecosystem) : - Own core Zoho One appsCRM, Campaigns, Books, Creator, Analytics (plus Flow/Desk as needed).- Design custom modules, fields, Blueprints, validation rules, webforms, and assignment rules.- Build end-to-end commercial workflows : Leads ? Deals ? Quotes ? Sales Orders ? Invoices ? Payments (Books).- Implement billing & invoicing automations; reconcile data with finance and delivery teams.- Maintain CRM hygiene : dedupe, enrichment, GDPR-compliant consent, archival policies, and performance tuning.- Develop Deluge functions, REST API integrations, and JS/HTML assets for custom components.- Create role-based dashboards & reports for Sales, Marketing, Ops, and Leadership.- Write SOPs, train users, and maintain process documentation and change logs.B) Email Marketing (Zoho Campaigns, SmartLead, etc.) : - Architect lifecycle email journeys : onboarding, nurture, re-engagement, ABM sequences.- Manage multi-domain DNS, SPF/DKIM/DMARC, warm-ups, inbox placement, and deliverability.- Build responsive HTML templates, manage A/B tests, and optimize for open/click/reply rates.- Govern opt-in/opt-out, suppression lists, bounce handling, and compliance.C) Lead Data & List Building : - Source and enrich data via Apollo.io, LinkedIn Sales Navigator, Uplead, Clay (or similar).- Design segmentation (ICP, tiering, intent, geo, industry) aligned to campaigns and sales plays.- Sync and QA data between CRM ? Campaigns to ensure single source of truth.Success Metrics (KPIs) : - Data quality : >98% valid emails,

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