RedoQ - Specialist - SEO & PPC

2 weeks ago

Kolkata, West Bengal, India RedoQ Software Services Private Limited Full time

Specialist - SEO & PPC

RedoQ is a prominent IT company, focused on delivering innovative solutions and exceptional digital experiences.

We are seeking an SEO & PPC Specialist with 3-5 years of experience to join our marketing team and enhance our online presence through effective search engine optimization and pay-per-click advertising Experience: Experience in SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising.

- Education: Master's Bachelors degree in Marketing or a related field.

- Proven experience with SEO tools (e.g. Google Analytics, Google Search Console, Google Tag Manager, Google Looker Studio, SEMrush, Ahrefs, Screaming Frog).

- Experience with PPC platforms (e.g., Google Ads, Meta Ads, & other Social Media Ads, Bing Ads).

- Knowledge of HTML, CSS basics.

- Strong analytical and problem-solving skills.

- Excellent communication and interpersonal skills.

- Ability to work independently and as part of a team.

- Excellent verbal and written communication SEO Strategy: Develop and implement effective SEO strategies to improve website visibility and organic search rankings.

- Keyword Research: Conduct keyword research and analysis to identify opportunities for content optimization and new content creation.

- On-Page Optimization: Optimize website content, meta tags, and images to enhance search engine performance.

- Off-Page SEO: Manage link-building efforts and monitor the websites backlink profile.

- PPC Campaigns: Create, manage, and optimize PPC campaigns across various platforms to drive targeted traffic and achieve marketing goals.

- Performance Tracking: Monitor, analyze, and report on SEO and PPC campaign performance, providing insights and recommendations for improvement.

- A/B Testing: Conduct A/B testing to optimize conversion rates.

- Competitor Analysis: Perform competitive analysis to identify market trends and opportunities.

Skills and Qualifications:

- SEO Tools: Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs.

- PPC Platforms: Experience with Google Ads, Bing Ads, Facebook Ads.

- Technical Knowledge: Basic understanding of HTML, CSS, and JavaScript.

- Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Communication: Excellent verbal and written communication skills.

- Project Management: Ability to manage multiple projects and meet deadlines.

- Problem-Solving: Strong problem-solving abilities and creative thinking

(ref:iimjobs.com)

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