Tip Sons

- The Marketing Strategy Manager will lead strategic planning, campaign governance, and cross-functional alignment to support business growth and strengthen the company's positioning in the fixed-income and bond investment category.- The role involves developing marketing frameworks, guiding execution teams, optimizing channels for ROI, and ensuring brand and compliance consistency across all communication.Key Responsibilities (KRAs)Strategic Ownership:- Develop annual and quarterly marketing strategies aligned with business goals.- Identify high-value market opportunities and define priority customer segments.- Create positioning frameworks to establish the platform as a trusted leader in fixed-income investing.- Build data-driven strategies that support brand visibility, investor engagement, and category leadership.Campaign & Channel Leadership:- Provide strategic direction across content, brand, performance marketing, SEO, social media, and partnerships.- Review and approve major marketing campaigns to ensure message clarity, accuracy, and compliance.- Evaluate performance of all marketing channels and optimize for ROI, cost efficiency, and impact.- Ensure consistent brand messaging across digital and offline touchpoints.Cross-Functional Collaboration:- Partner with Product, Sales, and Operations teams to support product launches and investor communication.- Strengthen sales funnels by optimizing messaging, lead quality, and targeted campaign execution.- Align marketing initiatives with product features, user needs, and market insights.Team Leadership & Governance:- Mentor content writers, designers, and performance marketers with structured workflows.- Implement dashboards, KPIs, and review mechanisms for tracking performance and output quality.- Ensure adherence to financial marketing regulations, internal compliance standards, and brand guidelines.Market Intelligence:- Track industry developments, regulatory updates, competitor strategies, and investor behavior.- Translate insights into actionable recommendations for the marketing roadmap.- Identify growth opportunities within the fixed-income and wealth management space.Required Skillsets:- Strong understanding of marketing strategy, brand positioning, and multi-channel execution.- Experience in managing campaigns across performance marketing, SEO, content, and social media.- Ability to evaluate marketing analytics, KPIs, CAC, ROI, and funnel metrics.- Strong communication skills for collaborating with product, sales, and leadership teams.- Knowledge of financial services, investment products, or fintech (preferred but not mandatory).- Experience with marketing automation tools, analytics platforms, and reporting dashboards.- Strong leadership, planning, and project management capabilities.- Ability to convert insights into strategic recommendations and campaign improvements.- Attention to detail with a strong focus on compliance and quality Master's/Bachelor's degree in Marketing, Business, Communications, or related field.- 3-5 years of experience in marketing strategy, digital marketing, or brand management roles (ref:iimjobs.com)