Tip Sons

Role Overview:The Social Media & Content Specialist will manage the brand's social media presence, create engaging content, and support digital marketing initiatives. This role requires strong creative thinking, content writing skills, and hands-on experience in social media platforms, performance tracking, and campaign execution.Key Responsibilities (KRAs):Social Media Management:- Plan, schedule, and publish content across Instagram, Facebook, LinkedIn, Twitter, YouTube, and other platforms.- Manage the monthly content calendar and ensure timely delivery of posts and campaigns.- Monitor social media trends, viral formats, platform updates, and competitor activities.- Engage with the audience by responding to comments, DMs, queries, and community interactions.- Execute result-driven social media campaigns to boost reach, engagement, and follower growth.- Track platform KPIs including impressions, engagement, CTR, and community growth.Content Creation & Copywriting:- Write clear, creative, and compelling copy for posts, ads, reels, blogs, emails, and website content.- Coordinate with designers to create high-quality creative assets as per briefs.- Assist in scripting and ideation for reels, videos, and engagement-focused content.- Proofread, edit, and maintain consistency in brand tone and communication style.- Identify trending content ideas and assist in capturing/shooting videos and reels.Performance & Analytics:- Prepare weekly and monthly performance reports using Meta Insights, LinkedIn Analytics, Google Analytics, etc.- Conduct basic A/B testing on creatives, captions, concepts, and content formats.- Provide insights, recommendations, and optimization strategies to enhance social media performance.Campaign & Collaboration Support:- Assist in executing digital marketing campaigns, brand collaborations, and partnerships.- Work with influencers and content partners to ensure alignment with brand objectives.- Support campaign research, planning, and execution as required.Required Skillsets:- Strong understanding of social media platforms, algorithms, and best practices.- Excellent copywriting, storytelling, and content creation skills.- Ability to ideate, script, and contribute to video/reel creation.- Basic knowledge of performance analytics and reporting tools.- Familiarity with boosting/paid promotions and running small-scale campaigns.- Good coordination skills to work with designers, influencers, and cross-functional teams.- Proficiency in identifying trends, audience behavior, and content opportunities.- Strong communication, attention to detail, and time management.- Creativity with a strong eye for design, tone, and user Master's/Bachelor's degree in Marketing, Communications, Media, Journalism, or related field. (ref:iimjobs.com)