HTIC Global

4 weeks ago


Kochi, India HTIC Global Full time

Description: Work Location : Cochin (Work From Office). Working days : Monday to Friday (Alternate Saturday). Experience : 10 + Years. Job Purpose: Lead the development and execution of long-term marketing strategies. Utilize strong digital marketing expertise to ensure cohesive brand presence across all digital channels. Drive innovative, forward-looking ideas to strengthen the companys digital footprint and support business growth.Primary Skills (Core Responsibilities):- Marketing Strategy & Planning: Build and execute the complete marketing roadmap including lead generation, brand positioning, and campaign planning.- Digital Marketing Expertise: Manage and optimize all digital channels including website, blogs, email campaigns, and social media platforms to ensure consistent communication and engagement.- Campaign Management: Design and implement targeted campaigns to boost customer acquisition, retention, and brand engagement.- Performance Tracking & Analytics: Measure ROI, monitor KPIs, manage marketing budgets, analyze campaign performance using tools like Google Analytics, and ensure continuous improvement.- SEO & Content Management: Oversee content quality, SEO best practices, and digital presence to enhance search rankings and user experience.- Cross-Functional Coordination: Collaborate closely with Sales, Product, and System teams to synchronize strategies that drive client satisfaction and business goals.- Team Leadership: Guide and motivate the digital marketing team to meet performance goals and foster a culture of innovation.Secondary Skills:- Market Research & Competitor Analysis: Monitor competitor activities, market trends, and customer behavior to identify opportunities for growth and differentiation.- Forecasting & Trend Analysis: Predict market and campaign performance trends and implement proactive strategies to boost market share.- Brand Communication: Ensure consistent brand messaging across all platforms and campaigns.- Technology Adaptation: Stay updated with latest digital marketing tools, trends, and technologies to enhance efficiency and output. (ref:iimjobs.com)


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