Field Marketing Manager

4 weeks ago

Konkan Division, India Eventus Security Full time

Job Title: Field Marketing Manager Location: Navi Mumbai Function: Regional Marketing | Industry: Cybersecurity / Managed Security Services About the Role Eventus Security is looking for a high-impact Field Marketing Manager to strengthen our local presence and support revenue growth through tailored, high-performing marketing programs. As a core member of our marketing team, you’ll translate global strategy into region-specific execution that resonates with Indian enterprises, BFSI leaders, and mid-market decision-makers. You’ll be the bridge between corporate marketing and regional sales shaping how Eventus is seen, heard, and experienced in the Indian cybersecurity landscape. Key Responsibilities: Develop and execute integrated field marketing strategies aligned to Indian market dynamics and Eventus’ MSSP offerings. Drive demand generation via localized campaigns — events, webinars, third-party partnerships, account-based marketing, and digital activations. Collaborate closely with regional Sales, Presales, and Channel partners to accelerate pipeline and improve sales velocity. Tailor global messaging and assets for Indian enterprise and mid-market segments across key verticals (BFSI, Manufacturing, Healthcare, IT/ITeS). Own end-to-end event strategy including regional cybersecurity conferences, roundtables, CXO dinners, and partner roadshows. Track and report on campaign KPIs, pipeline influence, and ROI using CRM and marketing automation tools (Zoho or equivalent). Build and manage the India marketing calendar with tight coordination across internal and partner stakeholders. Establish relationships with regional influencers, publications, cybersecurity associations, and ecosystem players. Provide on-ground intelligence to the global marketing team on Indian buyer behavior, competitive movements, and industry shifts. Key Requirements: 5–7 years of B2B marketing experience in India, ideally within cybersecurity, managed services, SaaS, or enterprise tech. Proven expertise in field marketing, regional demand generation, or ABM strategy. Familiarity with India’s enterprise buying journey, stakeholder mapping, and decision-making structures. Hands-on experience with CRM and marketing tools. Ability to work cross-functionally with Sales, Presales, and Channel teams in a fast-paced, performance-driven culture. Strong project management, budgeting, and execution skills. Excellent written and spoken communication. Willingness to travel across metro cities for regional events, meetings, and field activities.

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