Key Account Manager
3 weeks ago
MBA from tier 1 & tier 2 colleges.
MBA from a pedigree institute (IIFT/IRMA/MANAGE/SIIB, etc).
PURPOSE OF JOB
B2B Sales and marketing of spices in different forms in export markets (US, EU, etc.)
DUTIES & RESPONSIBILITIES
- Achieving sales targets and developing new business
- Identify new customers for existing portfolio of spice products and derivatives
- Identify new product forms and communicate to other business functions
- Identify new markets and potential customers for existing as well as new product forms
- Establish correspondence with probable customers and agents to get potential business
- Give daily price quotes for product portfolio to potential customers
- Coordinate with other functions to streamline business processes
- Increase market penetration in volume market segment
- Set sales targets for team and track progress periodically
- Perceive customer needs, negotiate and get the business
- Improving service quality
- Monitor customer order execution for key accounts
- Ensure zero product recall and conduct root cause analysis with business functions
- Supervise preparation of logic notes and cost sheets for key accounts
- Customer relationship management
- Build competencies in marketing team for providing better customer service
- Manage customer specific financial procedures for key accounts
- Gain word of mouth by delighting customer with excellent products and service
- Branding and promotional activities
- Continuous efforts toward building strong ITC Spices brand recall among customer
- Build relationship with probable customers or people with potential customer leads at self organized or other events
- Monitor any outgoing promotional communication
- Visit to national and international trade fairs, seminars and conferences to increase visibility
and knowledge base
- Building business network
- Associate with organizations such as Spice board of India and World spice congress for in-
depth understanding of industry and increasing visibility
- Maintain relationship with existing and probable customers for repeat business and goodwill
- Develop marketing strategy and action plan aligned with business strategy
- Interact with all business stakeholders on regular basis
- Keep abreast with competitors moves and business strategies
- Develop promotion strategy for product portfolio of value segment
- Perform risk analysis ongoing basis for entry strategy into new product segments and markets
- Tracking market prices for maintaining price competitiveness
(ref:iimjobs.com)
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