Senior Marketing Manager
4 weeks ago
•Job Title: Senior Marketing Manager
•Total Experience: 10+ Years Industry Experience
•Qualification: Bachelor’s degree / Master’s in Marketing / Advertising or equivalent.
•Location: Pune / Remote
Role Overview:
As the Senior Marketing Manager, you will be responsible for developing and executing marketing strategies aimed at growing our presence in the US market, particularly within the utility’s domain. Your expertise in product strategy and content creation will be critical in shaping our go-to-market approach, creating impactful messaging, and driving demand. You will work closely with cross-functional teams to ensure our products are positioned for success and that our marketing efforts resonate with target audiences.
Key Responsibilities:
•Develop and implement comprehensive marketing strategies focused on the US utilities market, aligning with overall business goals.
•Lead product marketing initiatives, including product launches, messaging, and positioning strategies.
•Drive content creation efforts, producing compelling materials such as white papers, case studies, blog posts, and marketing collateral that support demand generation and thought leadership.
•Collaborate with product management, sales, and business development teams to ensure a cohesive product strategy and market alignment.
•Build and manage campaigns across digital and traditional channels, leveraging data-driven insights to optimize performance.
•Partner with external agencies, industry experts, and internal teams to execute events, webinars, and other marketing initiatives that drive brand awareness and lead generation.
•Monitor and analyze the effectiveness of marketing efforts, providing regular reports and recommendations for improvement.
•Stay informed of industry trends, regulatory changes, and best practices in the utilities sector to ensure marketing strategies remain relevant and impactful.
Required Qualifications:
•7+ years of experience in marketing, with a focus on product marketing, content creation, and strategy.
•Strong knowledge of the US market and experience working within the utility’s domain.
•Proven track record of developing and executing successful marketing strategies and campaigns.
•Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
•Strong analytical skills with the ability to interpret data and make informed decisions.
•Experience with marketing automation tools, CRM systems, and digital marketing platforms.
About RIA Advisory:
•RIA Advisory LLC (RIA) is a business advisory and technology company that specializes in the field of Revenue Management and Billing for Banking, Payments, Capital Markets, Exchanges, Utilities, Healthcare and Insurance industry verticals. With a highly experienced team in the field of Pricing, Billing & Revenue Management, RIA prioritizes understanding client needs and industry best practices to approach any problem with insight and careful strategic planning. Each one of RIA Advisory's Managing Partners have over 20 years of industry expertise and experience, our leadership and consulting team demonstrate our continued efficiency to serve our clients as a strategic partner especially for transforming ORMB and CC&B space. Our operation are spread across US, UK, India, Philippines, Australia
•Services Offered: • Business Process Advisory for Revenue management processes • Technology Consulting & Implementation • Help clients transition to latest technology suite and overcome business problems. • Managed Services • Quality Assurance • Cloud Services
•Product Offered: • Data Migration and Integration Hub • Data Analytics Platform • Test Automation • Document Fulfilment • Customer Self Service
•Top Industries/Verticals: • Financial Services • Healthcare • Energy and Utilities • Public Sector Revenue Management.
•We recognize the impact of technologies on the process & people that drive them, innovate scalable processes & accelerate the path to revenue realization. We value our people and are “Great Place to Work” – Certified.
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