Assistant Brand Manager Marketing
2 weeks ago
We're on the hunt for an Assistant Brand Manager with a sharp marketing mindset and a passion for Beauty & Personal Care in the D2C space. If you thrive on taking ownership, driving brand growth, and crafting powerful strategies, this role is for you
About the Role
Brand Strategy
- Develop and execute brand marketing strategies and initiatives that align with company objectives and goals
- Define and ensure adherence to brand vision and long-term goals for sustaining the brand
- Define pricing, promotional and new launch strategies for the brand
- Analyse market insights and data points to strategize for brand growth
- Manage brand budgets across campaigns
- Allocate resources effectively to maximise ROI
Brand Performance
- Monitor brand performance and track KPIs to measure the success of marketing initiatives
- Work cross-functionally with sales, product development, and customer service teams to ensure a consistent brand experience across all touchpoints
- Collaborate with teams to develop marketing materials, including advertising, packaging, and promotional campaigns
Market Research
- Conduct market research and analyze consumer insights to improve brand positioning and messaging
- Stay up-to-date with industry trends and competitor activity to identify opportunities for growth and innovation
Requirements:
- Bachelor's degree in marketing, business, or a related field.
- Minimum of 3-5 years of experience in brand management or marketing.
- Proven track record of developing and executing successful marketing campaigns.
- Strong analytical skills and the ability to use data to drive decisions.
- Excellent communication and collaboration skills.
- Creative thinker with a passion for brand-building.
If you are a driven, innovative brand manager, who is passionate about building brands and engaging with customers, we would love to hear from you.
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