Assistant Brand Manager Marketing

2 weeks ago


Gurgaon, Haryana, India Innovist Full time

We're on the hunt for an Assistant Brand Manager with a sharp marketing mindset and a passion for Beauty & Personal Care in the D2C space. If you thrive on taking ownership, driving brand growth, and crafting powerful strategies, this role is for you

About the Role

Brand Strategy

  • Develop and execute brand marketing strategies and initiatives that align with company objectives and goals
  • Define and ensure adherence to brand vision and long-term goals for sustaining the brand
  • Define pricing, promotional and new launch strategies for the brand
  • Analyse market insights and data points to strategize for brand growth
  • Manage brand budgets across campaigns
  • Allocate resources effectively to maximise ROI

Brand Performance

  • Monitor brand performance and track KPIs to measure the success of marketing initiatives
  • Work cross-functionally with sales, product development, and customer service teams to ensure a consistent brand experience across all touchpoints
  • Collaborate with teams to develop marketing materials, including advertising, packaging, and promotional campaigns

Market Research

  • Conduct market research and analyze consumer insights to improve brand positioning and messaging
  • Stay up-to-date with industry trends and competitor activity to identify opportunities for growth and innovation

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • Minimum of 3-5 years of experience in brand management or marketing.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong analytical skills and the ability to use data to drive decisions.
  • Excellent communication and collaboration skills.
  • Creative thinker with a passion for brand-building.

If you are a driven, innovative brand manager, who is passionate about building brands and engaging with customers, we would love to hear from you.



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