Embee Software

Job Title: Assistant Manager Digital Marketing. Location: Gurugram, India (In-Office). Experience: 5+ years. Role Overview: We are looking for a performance-driven Assistant Manager Digital Marketing who will lead the execution of Lead Generation Campaigns, Account-Based Marketing (ABM), and CRM-based lead management. This role is suited for a digital marketer who blends creativity with analytics and understands how to drive pipeline through strategic campaigns and nurturing programs. Youll collaborate with cross-functional teams to execute high-impact digital campaigns, validate incoming leads, and support closures through CRM workflows and reporting. You will also serve as CRM admin for lead hygiene and reporting. Key Responsibilities: Digital Campaigns & Lead Generation (30%): - Plan and execute end-to-end B2B digital marketing campaigns across Google Ads, LinkedIn, and industry platforms. - Run Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts. - Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI). - Collaborate with sales for audience targeting, message alignment, and lead feedback. - Conduct A/B testing on ad creatives, CTAs, and landing pages. Lead Management & CRM Administration (25%): - Own the lead journey in CRM from capture to closure. - Perform lead validation, categorization, and assign follow-ups to inside sales or BD teams. - Track funnel metrics MQL, SQL, pipeline conversion rates. - Serve as CRM administrator for lead records, campaign tagging, and dashboards (Zoho/HubSpot preferred). - Create weekly/monthly lead reports and present campaign impact to leadership. Social Media & Content Promotion (15%): - Manage LinkedIn and other B2B social handles with a content calendar aligned to campaigns. - Promote blogs, case studies, events, and webinars to drive traffic and engagement. - Monitor social analytics and adjust strategy based on insights. Website & Landing Page Management (15%): - Manage updates and enhancements to the company website using CMS (WordPress). - Track Website Analytics and share reports. - Create and optimize campaign-specific landing pages with performance-focused layouts. - Ensure mobile responsiveness, SEO hygiene, and analytics tagging. SEO & Performance Optimization (15%): - Conduct keyword research and implement on-page SEO strategies. - Optimize web content and landing pages for target keywords and user experience. - Track organic performance and backlinks using SEMrush, Ahrefs, and Search Console. - Collaborate with the content team for regular publishing of blogs, use cases, and service pages. Required Skills & Qualifications: - Bachelor's/masters degree in marketing, Mass Communication, Digital Media, or related field. - Minimum 5 years of experience in B2B digital marketing, including: - Lead generation campaigns (Google, LinkedIn). - CRM-based lead management and nurturing. - Website CMS management (WordPress preferred). - SEO and paid campaign reporting. - Proficiency in tools like Google Analytics 4, Google Ads, LinkedIn Campaign Manager, Search Console, SEMrush/Ahrefs, CRM (Zoho/HubSpot). - Excellent English communication written and verbal. - Strong analytical and project management skills. Preferred Qualifications: - Certification in Google Ads, Google Analytics, or HubSpot. - Working knowledge of ABM tools and campaign orchestration platforms. - Exposure to HTML/CSS and basic design editing (Canva, Adobe). - Prior experience in IT services or B2B SaaS domain is a strong plus. Location: New Delhi EMBI, New Delhi, Delhi, India. (ref:iimjobs.com)