Embee Software

4 weeks ago

New Delhi, India Embee Software Pvt Ltd Full time

Job Title : Assistant Manager - Digital Marketing Location : Gurugram, India (In-Office) Experience : 5+ yearsRole Overview:- We are looking for a performance-driven Assistant Manager - Digital Marketing who will lead the execution of Lead Generation Campaigns, Account-Based Marketing (ABM), and CRM-based lead management.- This role is suited for a digital marketer who blends creativity with analytics and understands how to drive pipeline through strategic campaigns and nurturing programs.- You'll collaborate with cross-functional teams to execute high-impact digital campaigns, validate incoming leads, and support closures through CRM workflows and reporting.- You will also serve as CRM admin for lead hygiene and reporting.Key Responsibilities: Digital Campaigns & Lead Generation (30%):- Plan and execute end-to-end B2B digital marketing campaigns across Google Ads, LinkedIn, and industry platforms.- Run Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.- Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI).- Collaborate with sales for audience targeting, message alignment, and lead feedback.- Conduct A/B testing on ad creatives, CTAs, and landing pages.- Lead Management & CRM Administration (25%) - Own the lead journey in CRM - from capture to closure.- Perform lead validation, categorization, and assign follow-ups to inside sales or BD teams.- Track funnel metrics - MQL, SQL, pipeline conversion rates.- Serve as CRM administrator for lead records, campaign tagging, and dashboards (Zoho/HubSpot preferred).- Create weekly/monthly lead reports and present campaign impact to leadership.- Social Media & Content Promotion (15%) - Manage LinkedIn and other B2B social handles with a content calendar aligned to campaigns.- Promote blogs, case studies, events, and webinars to drive traffic and engagement.- Monitor social analytics and adjust strategy based on insights.- Website & Landing Page Management (15%) - Manage updates and enhancements to the company website using CMS (WordPress).- Track Website Analytics and share reports.- Create and optimize campaign-specific landing pages with performance-focused layouts.- Ensure mobile responsiveness, SEO hygiene, and analytics tagging.- SEO & Performance Optimization (15%) - Conduct keyword research and implement on-page SEO strategies.- Optimize web content and landing pages for target keywords and user experience.- Track organic performance and backlinks using SEMrush, Ahrefs, and Search Console.- Collaborate with the content team for regular publishing of blogs, use cases, and service pages.Required Skills & Qualifications:- Bachelor's/master's degree in marketing, Mass Communication, Digital Media, or related field.Minimum 5 years of experience in B2B digital marketing, including: - Lead generation campaigns (Google, LinkedIn) - CRM-based lead management and nurturing - Website CMS management (WordPress preferred) (ref:iimjobs.com)

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