Product & Brand Manager

4 weeks ago

Mumbai, India walk-in solutions Full time

Position: Brand Manager

Function: Marketing

Reporting to: Head - Marketing

Location: Mumbai

Role Brief: This role sits at the crossroads of consumer insight, product development, and brand storytelling. You will translate our brand ethos into products that not only meet customer needs but also build equity, tell a compelling story, and strengthen our identity. From shaping the product roadmap to positioning and packaging, youll play a key role in crafting a brand people dont just buy frombut believe in.

Desired Candidate Profile:

- 3-5 years of experience from good B-Schools

- Experience in product & brand management ideally from luggage or in consumer-facing

industries (e.g., fashion, lifestyle, footwear, accessories)

- Incumbent should have independently managed a portfolio of products & new product development within category or in adjacent categories

- Strong understanding of physical product development, preferably with exposure to manufacturing/sourcing

- Experience with market research and data analysis.

- Analytical and insights-driven, with a good eye for aesthetics and detail

- Familiarity with various marketing channels and platforms.

- Ability to work collaboratively with cross-functional teams.

Key Strategy:


- Define and own the product roadmap aligned with brand strategy and market trends.

- Identify market gaps, evolving travel needs, and consumer preferences to feed product

development opportunities

- Benchmark against competition across Indian and global markets

Product Development

- Lead the development and execution of a New Product Development (NPD) calendar.

- Translate customer insights into product briefs for the design team.

- Work closely with design, sourcing, and manufacturing teams to ensure new products align with the brands values and market demand.

Go-to-Market & Launches

- Craft compelling product narratives in alignment with brand identity

- Oversee the entire product launch process, including planning, execution, and post-launch Analysis and make recommendations for Collaboration

- Work closely with internal teams Design, Sourcing, Manufacturing, Sales (Offline & Ecommerce).

- Ensure alignment across teams on product specs, timelines, and availability

- Be the custodian of the product throughout its lifecycle

Pricing & Positioning:

- Manage category-specific promotions and pricing strategies

Brand Management:

- Define and evolve the brands positioning, voice, and visual identity

- Maintain consistency in brand messaging, visual identity, and overall brand experience across all channels.

- Develop annual brand plans aligned with business objectives and customer insights

- Monitor and measure brand health through qualitative and quantitative tools

Marketing & Communication:

- Lead brand campaignsfrom brief to execution.

- Collaborate with internal creative teams and external agencies to develop impactful communication

- Ensure consistency of brand tone and messaging across channels (social, website, e-commerce platforms, retail, others).


(ref:iimjobs.com)

  • Manager, Brand Development- China

    3 days ago

    Mumbai, Maharashtra, India Brand Institute, Inc. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Manager, Brand Development- ChinaCompany/location: Brand Institute Consultancy India LLP/IndiaJOB DESCRIPTION:Brand Institute is the global leader in brand name and identity development. For over thirty years, we have been providing a broad portfolio of branding and naming-related services to the global pharma and healthcare space. Our unique,...

  • Brand Solutions Manager

    1 week ago

    mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment, we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll doProspect and...

  • Brand Solutions Manager

    6 days ago

    Mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode EntertainmentAt Barcode Entertainment , we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll doProspect...

  • Brand Solutions Manager

    23 hours ago

    mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment , we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth. What you’ll do Prospect...

  • Brand Solutions Manager

    5 days ago

    Mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode EntertainmentAt Barcode Entertainment, we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll do- Prospect and...

  • Brand Solutions Manager

    3 weeks ago

    Mumbai, India Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode EntertainmentAt Barcode Entertainment, we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll do- Prospect and...

  • studio manager(showroom manager)

    3 days ago

    Mumbai Metropolitan Region, India Alpauls Full time ₹ 40,000 - ₹ 50,000 per year

    Greetings to you,This‎ is‎ Sakshi here‎ from Alpauls.We are urgently seeking for below position*STUDIO MANAGER – INTERNATIONAL WOODEN FLOORING BRAND*The company is into wellness industry.They are in collaboration with foreign companies launching international brands in India. *WORK LOCATION* : Ballard Pier, Nariman point Mumbai *EDUCATION* : Graduate...

  • Brand Solutions Manager

    3 weeks ago

    Mumbai, India Barcode Entertainment: Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment , we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth. What you’ll do ...

  • Brand Solutions Manager

    4 weeks ago

    Mumbai, India Barcode Entertainment: Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment, we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll doProspect and...

  • Brand Solutions Manager

    2 weeks ago

    Mumbai, Maharashtra, India, Maharashtra Barcode Entertainment : Strategic Brand Solutions Full time

    We’re Hiring: Brand Solutions Manager at Barcode Entertainment At Barcode Entertainment, we’re passionate about creating powerful influencer marketing campaigns that drive impact for brands. We’re looking for a Brand Solutions Manager who can transform client briefs into breakthrough campaigns while driving revenue growth.What you’ll doProspect and...