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Associate Manager

4 months ago

Gurugram, India Majid Al Futtaim Full time

Business Introduction

Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 48,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day.


Job Title

Associate Manager - Product Analytics (Marketing Analytics) | MAF Retail | Digital Analytics


Role Brief

The Associate Manager – Product Analytics is responsible for driving the Product Analytics strategy within Majid Al Futtaim Retail’s digital analytics function with a key focus on Marketing. The role holder leverages advanced analytics to understand customer behavior, identify market trends, and guide strategic product development; playing a pivotal role in driving data-driven decision-making to optimize digital marketing performance and enhance customer experience.


Marketing Analytics

  • Provide insights on customer behavior, preferences, and segmentation to tailor marketing strategies and messaging for maximum impact.
  • Evaluate the effectiveness and ROI of marketing campaigns across various channels (e.g., digital advertising, email marketing, social media) using advanced attribution models and multi-touchpoint analysis techniques.
  • Measure and optimize marketing metrics such as click-through rates (CTR), conversion rates, Customer Acquisition Cost (CAC), and return on ad spend (ROAS) to drive continuous improvement in campaign performance.
  • Incorporate new findings and recommendations to continuously refine marketing strategies and tactics for maximum effectiveness.


Experimentation & A/B Testing

  • Design and implement A/B tests and experimentation frameworks to measure the impact of product changes.
  • Generate A/B insights, results and drive decisions for new features and programs


Data Tracking, Implementation & Reporting

  • Partner with product and engineering org to implement click stream data for online & omni platforms. Manage app analytics and data platforms like GTM, GA, firebase & Data studio to enable end to data availability. Oversee the collection, processing, and analysis of data related to user behavior, product usage, and customer feedback.
  • Manage integrations with various marketing channels, including Facebook, TikTok, Apple Ads, Snapchat, and Criteo, to ensure seamless data flow and attribution.
  • Create clear and insightful reports, dashboards, and visualizations to communicate findings to product teams and stakeholders


Minimum Qualifications/education

  • Bachelor’s Degree in Data Science, Business Analytics, Computer Science, Information Technology, or a related discipline, is required
  • Master’s Degree in the same field is preferred

Minimum experience

  • 4+ years of experience in, product analytics, and strategy, and any other digital data-related roles
  • 2+ years in a large-scale operating e-commerce business is preferred


Skills

  • Strong understanding of E-commerce and retail business
  • Capable of aligning data initiatives with overall business strategy, enhancing revenue growth, customer experiences, and operational efficiency
  • Proficiency in clickstream analytics tools and tracking like Google Analytics 360, GA4, Adjust, Braze, etc
  • Strong knowledge of advanced analytics techniques and ability to integrate analytics outputs with digital product.
  • Proficiency in analytical tools and programming languages such as SQL, Python, R, or other data analysis tools. Familiarity with data visualization tools (e.g., Tableau, Power BI) to present insights effectively


What We Offer

At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us

  • Work from any country in the world for 30 days a year.
  • Work in a friendly environment, where everyone shares positive vibes and excited about our future.
  • Work with over 50,000 diverse and talented colleagues, all guided by our Leadership Model.