E-commerce Marketing
2 weeks ago
**Worko E-commerce Marketing / Performance Marketing Head Role**
We are seeking an experienced E-commerce Marketing / Performance Marketing professional to drive sales and brand visibility across leading online marketplaces for our client, a fast-growing electronics brand.
Key Responsibilities:- Performance Marketing : Develop and execute paid advertising campaigns on Flipkart, Amazon, and quick commerce platforms to maximize ROI.
- E-commerce Growth Strategy : Create and implement strategies to enhance visibility, conversion rates, and customer acquisition through data-backed insights.
- Budget Management : Efficiently allocate and manage ad budgets across platforms to ensure optimal performance.
- A/B Testing & Optimization : Continuously test and refine ad creatives, audience targeting, and bidding strategies to improve performance.
- Analytics & Reporting : Track key performance metrics, generate reports, and provide actionable insights to drive growth.
- Experience : Minimum 7+ years in performance marketing, specifically with e-commerce marketplaces (Flipkart, Amazon, Quick Commerce).
- Expertise : Proven ability to run and scale paid campaigns across different e-commerce platforms.
- Analytical Mindset : Strong data interpretation skills with a focus on campaign performance, sales funnel optimization, and cost efficiency.
- Industry Background : Experience in electronics, D2C brands, or advertising agencies is preferred.
The ideal candidate will be well-versed in performance marketing strategies, digital advertising, and e-commerce growth strategies. If you have a deep understanding of data-driven decision-making and can craft growth strategies that align with brand positioning and target audiences, we want you to join our team.
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