E-commerce Marketing

3 weeks ago


Gurgaon, Haryana, India Worko Full time
Company Overview:
This role is for a Worko client, a fast-growing electronics brand based in Delhi NCR. The company specialises in personal audio devices, true wireless earbuds, speakers, smartwatches, and charging solutions. Their mission is to redefine the electronics industry with innovation and creativity.
Role Overview: We are seeking an experienced E-commerce Marketing / Performance Marketing Head to drive sales and brand visibility across leading online marketplaces. The ideal candidate should be well-versed in performance marketing strategies, with hands-on experience running paid ad campaigns on Flipkart, Amazon, and quick commerce platforms. If you have a deep understanding of digital advertising, e-commerce growth strategies, and data-driven decision-making, we want you on our team.
Key Responsibilities: Performance Marketing: Plan, execute, and optimize paid advertising campaigns on Flipkart, Amazon, and quick commerce platforms to maximize ROI.
E-commerce Growth Strategy: Develop and implement strategies to enhance visibility, conversion rates, and customer acquisition through data-backed insights.
Budget Management: Efficiently allocate and manage ad budgets across platforms to ensure optimal performance.
A/B Testing & Optimization: Continuously test and refine ad creatives, audience targeting, and bidding strategies to improve performance.
Analytics & Reporting: Track key performance metrics, generate reports, and provide actionable insights to drive growth.
Collaboration: Work closely with cross-functional teams, including product, content, and creative teams, to align marketing strategies with brand goals.
Marketplace Promotions: Leverage platform-specific promotions, deals, and seasonal sales to maximize revenue and brand exposure.
Ideal Candidate: Experience: Minimum 7+ years in performance marketing, specifically with e-commerce marketplaces (Flipkart, Amazon, Quick Commerce).
Expertise: Proven ability to run and scale paid campaigns across different e-commerce platforms.
Analytical Mindset: Strong data interpretation skills with a focus on campaign performance, sales funnel optimization, and cost efficiency.
Industry Background: Experience in electronics, D2C brands, or advertising agencies is preferred.
Tech-Savvy: Up-to-date with the latest performance marketing tools, algorithms, and best practices.
Strategic Thinker: Ability to craft growth strategies that align with brand positioning and target audiences.
Why Join Us? Be part of a brand that's redefining the electronics industry with innovation and bold ideas.
Work in a dynamic, fast-paced environment that values creativity and performance.
Opportunity to drive high-impact marketing campaigns with a young, energetic team.
If you have what it takes to elevate our e-commerce presence and performance, we'd love to hear from you

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