
Masters Union
6 days ago
1. Own the Content Strategy Across All Platforms
- Define and execute a multi-platform content strategy that amplifies Tetr's brand, engages audiences, and drives impact.
- Oversee content production across YouTube, Instagram, Snapchat, LinkedIn, Twitter, website, podcasts, and newsletters.
- Ensure consistency in storytelling, tone, and brand voice across all formats.
2. Lead Social Media Engagement & Channel Growth
- Own and scale our YouTube presence, creating engaging long-form and short-form content that resonates with our audience.
- Build thumb-stopping social media content, from viral trends to deep-dive thought leadership.
- Experiment with new formats, reels, carousels, shorts, live sessions, AMAs, and behind-the-scenes storytelling.
- Constantly analyze performance, iterate, and optimize for engagement, virality, and shareability.
3. Generate Big, Bold Ideas (And Make Them Happen)
- Brainstorm and execute disruptive, culture-driven content ideas that set Tetr apart.
- Lead high-impact campaigns, branded storytelling, and experimental content formats.
- Turn faculty masterclasses, student stories, and industry insights into compelling digital content.
- Stay ahead of content trends, audience behavior, and platform shifts-be the first to experiment and innovate.
4. Oversee Video Production & Storytelling
- Work closely with video teams to craft engaging narratives, motion graphics, and dynamic visuals.
- Direct high-production-value YouTube series, brand films, and documentary-style content.
- Develop evergreen content that builds authority, while also creating snackable, viral content.
5. Build & Lead a High-Impact Creative Team
- Recruit, mentor, and manage a team of video editors, motion designers, copywriters, and content strategists.
- Foster a culture of creativity, innovation, and bold execution.
- Work cross-functionally with marketing, partnerships, and leadership teams to align content with Tetr's growth vision.
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High Salary Master's Union
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