CIFDAQ Blockchain Ecosystem
1 month ago
Job Title:
Programmatic Manager:
Reports To: Director - Growth Marketing
Location: Mumbai : Work from Office (IMMEDIATE JOINER).
Experience Level: 4 years of proven experience in programmatic media buying or a similar role.
Job Summary:
- As a Programmatic Manager at CIFDAQ, you will be responsible for managing and optimizing programmatic media buying strategies to drive growth and revenue.
Roles & Responsibilities:
- Working experience in Agency, Trading Desks or Programmatic Tech Partners.
- Actual Campaign execution experience with most of the local programmatic players as well as measurement providers.
- Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits.
- Existing relationships with publishers, programmatic product partners, as well as data providers in the local market.
- Knowledge of different programmatic trading models and their implications to both advertiser's inventory quality and publisher monetization strategies.
- Being able to articulate difficult technical concepts to non-technical people such as explaining lookalike modeling and cookie mapping to the lay person.
- Develop, implement, and oversee the execution of programmatic media strategies across various platforms (DSPs).
- Manage the end-to-end campaign process including planning, setup, optimization, and reporting to ensure performance goals are met.
- Analyze campaign data to identify trends, insights, and opportunities for optimization.
- Utilize data-driven approaches to enhance campaign performance and achieve KPIs such as ROI, CPA,ROAS and CTR.
- Lead, mentor, and develop a team of programmatic media specialists, fostering a culture of continuous learning and improvement.
- Provide strategic direction and technical guidance to the team.
- Serve as the primary contact for key clients, delivering campaign updates, performance reports, and strategic recommendations.
The Successful Applicant :
- Previous experience in managing DSP campaigns.
- Experience in delivery and optimization.
- Working knowledge of tracking platforms MMPs, Data Visualization tools.
- Excellent English communication skills, both written and verbal.
- ttention to detail with the ability to manage multiple projects and deadlines.
About Us :
- CIFDAQ Blockchain Ecosystem Ind Ltd offers a new combination in the Blockchain domain.
- CIFDAQ provides trust and scalability through its blockchain ecosystem that will tackle various ingredients of blockchain ecosystems such as legal & technical framework, standards & interoperability, & a diverse, representative mix of players and users in the web 3.0 and blockchain industry.
- The CIDAQ ecosystem consists of several modules & products, tightly interlinked to provide synergetic adjacencies through its innovative CIFD Coin.
- This will serve as the unique engine to create value for each ecosystem component introduced by CIFDAQ.
- We are looking for highly capable team members be part of the organization to design, implement, and distribute a secure blockchain-based network.
You can read more about us at: (ref:iimjobs.com)
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