Senior Marketing Director
2 weeks ago
Responsibilities:
* Develop and own the organization's marketing strategy
* Lead brand development to increase awareness and establish a differentiated creative direction within the crypto industry
* Build and optimize distribution channels to effectively reach our target audience
* Manage and grow a high-performing marketing team
* Work with the Content Lead to create and execute a content strategy that aligns with our brand and supports our crypto-focused marketing goals
* Assist in developing go-to-market strategies for token launches, ecosystem initiatives, and partnership announcements
* Cultivate a vibrant community of users, developers, and stakeholders
* Monitor and analyze key performance indicators to measure the effectiveness of marketing efforts, continuously refining strategies based on insights and data
Qualifications:
* Proven experience in a senior marketing role within the crypto/Web3 industry
* Demonstrated understanding of how to effectively engage with crypto-native audiences
* Experience leading and managing teams to execute cross-functional marketing initiatives
* Strong strategic thinking and creative skills
* Experience using digital marketing tools and analytics
* Excellent communication and copywriting skills
Nice to have:
* Experience working in a company that has successfully launched a token
* Background in developing educational content and thought leadership pieces within the crypto or blockchain industry
* Terminally online
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