Sales & Marketing Lead - Nutraceuticals

Role PurposeSRK PureMed is launching its Nutraceuticals division with a strong D2C and online-first strategy. We are looking for a dynamic Sales & Marketing Lead who will be the first hire for this new business vertical. This leader will play a pivotal role in building the category roadmap, launching products, building D2C presence, setting up marketing engines, and integrating with our existing trade channels.This is a high-ownership role suited for someone who thrives in startup environments, can build from zero, and drive aggressive growth in the nutrition & wellness category.Reporting Structure- The role incumbent will report to Founder of the companyKey ResponsibilitiesStrategy & Business Leadership- Develop the complete business roadmap for the nutraceuticals division: portfolio, channels, pricing, marketing, and revenue plan. - Identify consumer insights, competitive landscape, market size, and category opportunities across gut health, skin care, women’s health, men’s health, cognitive health, vitamins & minerals, and muscle recovery. - Define go-to-market (GTM) strategy for D2C and the trade channel.Product Launch & Category Management- Work closely with R&D/third-party manufacturers to launch products aligned to category growth areas. - Own packaging development, claims, content, and compliance. - Manage product lifecycle planning & New product development pipeline - Define pricing, margins, and channel P&L.D2C & Online Growth:- Lead launch of D2C website including UI/UX, content, and funnel optimization. - Build and manage performance marketing: Meta Ads, Google Ads, Amazon Ads, influencer campaigns, affiliate marketing, and CRM. - Create a strong brand identity and narrative for the nutraceutical line. - Drive conversion funnel optimization, CAC reduction, AOV improvement, retention strategy, and subscription models. - Oversee e-commerce marketplace partnership: Amazon, Flipkart, Nykaa, 1mg, PharmEasy, etc. - Build processes for customer service, reviews, ORM, and logistics.Marketing & Brand Building- Own the brand P&L and marketing budget. - Develop 360° campaigns, including digital, content, influencer, and community-driven campaigns. - Build relationships with wellness influencers, creators, doctors, and nutritionists. - Drive consumer education strategyTrade Channel Integration- Work with existing stockists, distributors, and chemists to introduce the nutraceutical range. - Set trade pricing, margins, launch schemes, and channel marketing activities. - Support the pharma trade sales team with product training, collateral, and brand positioning. - Create visibility through in-store branding, POP/POS, promotion kits, etc.Team Building & Collaboration- Initially operate as an individual contributor; gradually build a team across digital marketing, design, content, marketplace management, and trade marketing. - Collaborate deeply with internal teams for end-to-end execution.Required Experience & Qualifications·5+ years’ experience in nutraceuticals, OTC, wellness, pharma-adjacent or beauty & health category.·Hands-on experience in D2C marketing and digital growth.·Experience in launching or managing nutraceutical/health supplements.·Strong knowledge of performance marketing, analytics, and funnel metrics.·Exposure to both D2C and trade/retail channels.·Experience in startup or early-stage business environments.Key Competencies·Strong business acumen and P&L mindset.·Excellent knowledge of digital marketing tools·Strong communication, branding, and storytelling ability.·Entrepreneurial mindset: ability scale from zero.·Ability to partner cross-functional teams and external agencies.