Senior Copywriter

4 weeks ago

Mumbai, Maharashtra, India SEREKO Full time

About Us

We're a fast-growing, consumer-first D2C skincare brand, SEREKO. We are India's first Pscyhodermatology Brand. You can read more about us on- www.serekoshop.com.

We're on a mission to create meaningful, memorable brand experiences—and the words we use matter. That's where you come in.

We're looking for a creative and strategic Copywriter who not only gets consumer psychology but can turn that insight into powerful, high-converting copy acr

Industry: Direct-to-Consumer (D2C), E-commerce, Digital Marketing, skincare industry would be bonus

What You'll Do

  • Write compelling, on-brand copy for Meta ads, Google ads, emailers, landing pages, product detail pages (PDPs), banners, and more.
  • Collaborate closely with designers, marketers, and product teams to develop integrated campaign concepts.
  • Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce.
  • Develop and maintain a consistent brand tone and voice across all customer communication.
  • Write SEO-optimized blog content for both on-page and off-page SEO efforts—keyword research knowledge is key.
  • Analyze performance of copy (e.g., CTRs, conversions) and iterate based on real data.
  • Stay updated with digital trends, consumer behavior, and competitor messaging in the D2C space.

What You Bring

  • 3–6 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients.
  • Strong understanding of consumer psychology and the nuances of direct response copywriting.
  • A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs.
  • Proficiency in writing SEO-friendly long-form content, including blog posts and articles.
  • Ability to simplify complex ideas into clear, compelling messaging.
  • Attention to detail with excellent grammar, syntax, and editing skills.
  • Self-starter attitude with the ability to juggle multiple projects and meet tight deadlines.
  • Familiarity with tools like Google Analytics, Semrush/Ahrefs, SurferSEO, or similar is a plus.

Bonus Points If You Have

  • Experience with email marketing and retention marketing.
  • Understanding of conversion rate optimization (CRO) best practices.
  • A passion for branding, storytelling, and user experience.

What We Offer

  • Competitive salary and performance incentives
  • A collaborative, growth-focused environment
  • Exposure to fast-paced brand-building from the ground up
  • Opportunities to lead and own big creative projects
  • Learning and development support

Salary Range : Upto 6LPA

Work Mode: Work from Office

Work Location: Job Location: Noida, Sector 142(Corporate Office)

Closest Metro station: (Noida 142- Aqua Line)

For more details please visit www.serekoshop.com

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