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Senior Copywriter
2 weeks ago
Job Title: Copywriter
Location: Mumbai | Experience: 5–6 years | Type: Full-time | Department: Marketing
About Company
Imarticus Learning is India's foremost professional education company. It is dedicated to bridging the skill gap through high-quality, industry-relevant education, specialized training, career assistance, and mentorship from industry professionals. Founded in 2012 by Nikhil Barshikar and Sonya Hooja, the company aims to upskill professionals to fulfil various industries' current and upcoming job market demands. The company offers programs that prepare learners for successful careers in finance, data science, analytics, technology, marketing, and management.
The Mumbai-headquartered company is India's first and only approved preparation partner for five global accounting and finance certifications: CMA, ACCA, CPA, CFA & FRM. Since its inception, the company has impacted over one million careers, placing 75,000+ learners in top MNCs through its association with 3,500+ global hiring partners.
With 20+ offices and training centers across India and a team of 1,000+ skilled professionals, Imarticus Learning continues to drive growth and innovation in the education sector. It has collaborated with 25+ premier institutes and industry leaders, including IIMs, IITs, ISB, XLRI, London Business School, Oxford, PwC,
About the Role
We are seeking a Copywriter with 5–6 years of experience in crafting high-impact marketing communication. This role goes beyond writing — it's about creating stories, sharpening brand voice, and delivering copy that moves audiences to action across campaigns, social media, websites, videos, and offline brand touchpoints.
You will collaborate with design, brand, performance marketing, and product teams to bring ideas to life. From taglines that stick to scripts that inspire — your words will shape how learners and partners perceive Imarticus.
Key Responsibilities
• Develop compelling, on-brand copy for campaigns, ads, landing pages, social media, emailers, scripts, and brand films.
• Partner with designers, marketers, and video teams to deliver creative campaigns with sharp storytelling.
• Brainstorm and execute concepts, taglines, and narratives for launches, events, and activations.
• Adapt copy across platforms (Instagram, LinkedIn, YouTube, print, outdoor, etc.) while maintaining tone consistency.
• Write scripts for promotional videos, testimonial edits, and thought-leadership content.
• Edit and elevate existing communication to meet brand and creative standards.
• Ensure messaging aligns with business goals while being youth-relevant, aspirational, and premium.
• Collaborate with performance marketing team to create high-converting ad copy.
• Work with brand team on campaign ideation, reviewing deliverables, and ensuring copy excellence.
• Stay updated with trends in advertising, youth culture, and digital storytelling.
Requirements
• 5–6 years of proven experience as a Copywriter in a creative agency or a fast-paced brand marketing environment.
• Strong portfolio showcasing campaign work, ad copy, taglines, and brand storytelling (not just blogs).
• Excellent command of English with a flair for short-form, persuasive, and impactful writing.
• Ability to write across tones: witty, aspirational, authoritative, educational, and youthful.
• Experience working on digital campaigns, social media, and video scripts.
• Strong conceptual skills with the ability to translate brand strategy into creative messaging.
• Attention to detail, speed, and ability to manage multiple projects simultaneously.
• Familiarity with SEO and content marketing is a plus, but passion for advertising-style copy is a must.
