Senior Copywriter

3 weeks ago

Mumbai Maharashtra India, Maharashtra SocialPanga Full time

About Social Panga

Social Panga is a creative digital marketing agency that specializes in crafting innovative and impactful campaigns for brands. We believe in the power of storytelling, data-driven strategies, and creative excellence to deliver results that matter. Our team is a mix of passionate thinkers, creators, and strategists who thrive on turning ideas into reality.


Position Overview:

We are seeking a Senior Copywriter with a proven track record of delivering exceptional content and driving creative excellence. The ideal candidate will be responsible for leading content strategy, crafting award-worthy campaigns, and ensuring client satisfaction through impactful storytelling. You will work closely with cross-functional teams to deliver campaigns that drive growth and align with client objectives.

If you are a strategic thinker, a creative powerhouse, and a natural leader, we’d love to have you on board


Key Responsibilities:
  • Creative Brief Development: Craft compelling creative day-to-day briefs, individual topical content, moment marketing posts, and demonstrate strong visual thinking capabilities
  • Content and Campaign Ideation: Lead the development of innovative content ideas and campaign concepts that align with brand objectives and resonate with target audiences
  • Brand Understand & Creative Excellence: Adapt writing style and tone to suit different brands, platforms, and audience segments. Ensure content adheres to brand guidelines while maintaining creativity and originality
  • Strategic Contribution: Actively contribute to brand strategy development to deliver meaningful impact on campaigns and business objectives
  • Account Ownership & Decision Making: Demonstrate strong decision-making skills while maintaining complete ownership and accountability for assigned accounts
  • Cross-functional Expertise: Possess in-depth understanding of and ability to drive growth through Media, SEO, ORM, PR, Production, and Tech initiatives
  • Research Thinking: Maintain comprehensive brand and product knowledge while conducting regular industry and category benchmarking to identify opportunities


Qualifications:
  • 3+ years of experience in copywriting, preferably in a digital marketing or advertising agency
  • Proven portfolio demonstrating strategic thinking, creative excellence, and versatility across different platforms and brands
  • Experience leading creative teams and mentoring junior copywriters
  • Track record of developing award-winning or highly successful campaigns
  • Strong understanding of digital marketing channels, content strategy, and performance metrics
  • Client relationship management and presentation skills
  • Project management and ability to handle multiple accounts simultaneously
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.


Why Join Social Panga?

  • Be part of a creative and collaborative team that values innovation and excellence.
  • Work with diverse clients and industries, creating impactful campaigns.
  • Opportunity to grow and hone your skills in a fast-paced, dynamic environment.
  • A culture that encourages creativity, ownership, and fun
  • Social Panga is an equal-opportunity employer and values diversity at our company.


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