Copywriter/contentwriter

Profile Snapshot

We are looking for a creative and detail-oriented Copywriter to develop impactful communication across brand campaigns, digital media, and print platforms. This role will contribute significantly to shaping the tone of voice for client brands, writing copy that connects emotionally and delivers results.

Working closely with the Visualizer, Art Director, the Copywriter will play a crucial role in aligning brand messaging with visual storytelling.

• Job Title: Copywriter
• Employment Type: Full Time
• Mode of Job: Onsite
• Location: Borivali
• Department: Art
• Reports To: Art Director

About CLAY.INC

At CLAY.INC, we do not just build brands but we shape identities with purpose. As a full-service branding agency with 15 years of experience, we combine creativity, strategy, and design thinking to craft brands that resonate.

Our mission has always been clear, it is to make insightful branding strategy, design, and marketing accessible to Indian SMEs. We believe great branding is not just how it looks, but how it makes people feel and the problems it solves.

Responsibilities of the Role

• Develop consistent, engaging brand messaging across digital, print, and social media.
• Collaborate with designers and creative leads to translate ideas into powerful copy.
• Contribute to monthly campaign planning and content calendars.
• Uphold brand voice across all platforms and maintain quality control on all written materials.
• Support the development of brand tone, tagline creation, and positioning statements.

Functional & Technical Requirements

• Bachelor's degree in BMM, Journalism, Communications, or a related field.
• Minimum 12 years of experience in copywriting, content writing, or brand communication.
• Proven ability to write for different platformssocial, digital, print, websites, etc.
• Strong grammar, editing, and proofreading skills.
• Familiarity with branding, marketing strategies, and tone of voice development.

Behavioural Skill Requirements

• Team First Attitude
• Fluent in Marathi with good command of English
• Problem Solving Skills

What is In for ME? (WIIFM)

• Opportunity to work across multiple brands and industries.
• Fast learning curve in a creative team.
• Hands-on exposure to brand strategy and brainstorming.
• Direct collaboration with senior creatives and decision-makers.
• Room to grow into Senior Copywriter or Content Strategist roles.
• Play a key role in shaping how brands speak and connect with their audiences.

How to apply? & Interview Process Details

• Test on writing blog, campaign.
• Technical interview with Art Director.
• Final interview with HR and Finance Head.