Associate Group Head Paid Media

3 weeks ago

Dehradun, India SocialPanga Full time

About Social Panga: Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” – This is what Steve Jobs said to John Sculley, then Pepsi CEO, to lure him into Apple. Today, Apple happens to be the most profitable company in the world. Here’s Team Social Panga asking you – Do you want to work in a regular 9 to 5 job in the background, or do you want to work with passionate people in an exciting work environment and change the world of social media marketing? We are currently seeking a Associate Group Head Paid Media to focus on developing cross-channel digital media strategies and managing and optimizing media efforts on an ongoing basis across all digital channels including paid search, display, and socialKEY RESPONSIBILITIES Manage end-to-end digital media campaigns and seek new areas of opportunity through research and analysis, campaign strategy, ad copy creation (search only), bid management, CPA optimization, and landing page testing. Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives. Proactively manage relationships with media vendors including search engines and social platforms (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn). Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how these map to larger client goals. Analyze trends and improve media performance based on the client’s KPIs. Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance.Qualifications 6+ years of digital media planning and buying experience with hands on experience specifically with self-service media including paid search and social advertising; agency environment a plus. Experience with online marketing metrics such as return-on- investment, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc. Exceptional analytics, project management skills, writing and organizational skills. Ability to work in a fast paced environment. Proficiency with Microsoft Office, especially Excel. Experience with 3rd party media tools such as Adobe Media Optimizer, Kenshoo, DoubleClick, etc. is a plus.ADVANTAGE SOCIAL PANGA Work with a bunch of people who are crazy about communication and content; and are happy to spend hours at end fussing over just the correct combination of words. Work out of an office that’s nothing like an office. We hate cubicles and dress codes, and love crazy posters and endless chai coffee discussions. We’ve worked in jobs with crazy timings, and understand the importance of having a life. So we’ll all join you at that pub for drinks after you’re done for the day. We are young and growing fast, and working with us will take you on a roller coaster growth ride.

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