Semantic - Marketing Specialist

7 days ago

Pune, India Tynksight Technologies Pvt ltd Full time

Were looking for a strategic and hands-on Marketing Specialist to drive brand growth, lead campaigns, and shape our go-to-market strategies.- You will oversee the marketing function, manage a small team, and work cross-functionally with sales, product, and design teams to deliver measurable business results.Key Responsibilities:- Develop and execute comprehensive marketing strategies to drive awareness, engagement, and pipeline growth.- Lead end-to-end campaign planning from ideation and content development to performance analysis and optimization.- Manage digital channels (SEO, SEM, email, social media, website) and ensure consistent brand messaging across all platforms.- Collaborate with product and sales teams to craft effective go-to-market strategies and support product launches.- Conduct market research, competitor analysis, and customer segmentation to identify new opportunities.- Lead, mentor, and grow a high-performing marketing team.- Track, report, and communicate campaign performance and marketing KPIs to leadership.Qualifications & Skills:- Master's or Bachelors degree in Marketing, Business, Communications, or a related field.- 5-8 years of relevant marketing experience, with at least 2 years in a leadership or team management role.- Proven success in driving measurable growth through integrated marketing strategies.- Strong understanding of digital marketing, content marketing, and demand generation.- Excellent communication, analytical, and project management skills.- Experience with marketing tools such as HubSpot, Google Analytics, SEMrush, Meta Ads, or similar platforms.- Creative thinker with the ability to translate insights into impactful campaigns (ref:iimjobs.com)

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