Senior SEO And Content Marketing Specialist

About InfinijithInfinijith Apps & Technologies is a product and software solutions company delivering AI-Accelerated full-stack and mobile development services to global clients. We innovate across digital products, DevOps automation, QA automation, and emerging AI solutions.We are looking for a Senior SEO & Content Marketing Specialist to lead our organic growth strategy. This role requires an expert who can build a scalable SEO ecosystem—combining technical SEO, content funnels, AI-driven growth, and cross-platform brand engagement.Role OverviewYou will own the end-to-end SEO landscape at Infinijith, including keyword research, technical health, topic clusters, pillar content, backlink strategy, community engagement, and AI-led marketing experiments. Your work must translate into measurable growth — rankings, traffic, brand visibility, and conversion quality.Key Responsibilities1. Strategic SEO Leadership- Build and execute short, mid and long-term SEO roadmap - Keyword and competitor research at TOFU/MOFU/BOFU levels - Content gap analysis and topic authority development - Create topic clusters and pillar content strategies - Optimize content for AI Search (Gemini, GPT, Perplexity, etc.)2. Technical SEO Excellence- Diagnose and resolve crawl, index, sitemap, canonical issues - Core Web Vitals optimization - Structured data & Schema markup - Internal linking and URL architecture strategy - Page speed optimization and technical audits3. High-Impact Content Execution- Short blogs / landing pages — TOFU (up to 1800 words) - Long pillar articles — max 3500 words - Case studies, whitepapers, ebooks (MOFU/BOFU) - Updating legacy content for performance improvement - Voice SEO content and conversational optimization4. Analytics & Reporting- Configure GA4, Search Console, heatmaps, UX analytics - Monitor keyword movements, CTR, bounce, conversions - Month-end reports with insights, actions, and business impact - Growth charts of traffic, backlinks, domain authority, velocityLocal + International SEO- Google Business Profile (GMB) - Map SEO and review strategy - International targeting (hreflang, regional pages) - GEO keyword strategy (global markets)Advanced Off-Page Growth- Outreach-based backlink building (no spam submissions) - Guest posts — end-to-end (outreach → content → publish) - Blurb/PR micro posts - Relevant industry directories & listings - Relationship building with portals & communitiesSocial + Community SEO- LinkedIn text posts & carousels - Instagram carousels & visual narratives - X (Twitter), Threads authority building - Short video content (AI voice, no face required) - YouTube content with SEO optimization - Forum profiles: Quora + industry communities - Building personal/brand communities✉️ Email Marketing- Newsletters (concise, high-value) - Lead nurturing and automation strategies - Value-driven email content for conversionsAI SEO & Growth Innovation- Develop AI ideas to increase brand awareness - AI-powered content optimization & repurposing - Heatmap-driven UX suggestions - Marketing experiments that increase engagement & leads - Initiate new SEO growth strategies beyond standard playbookRequirements- 5–10+ years SEO & content leadership experience - Proven organic growth track record - Ability to build SEO systems, not just tasks - Mastery of keyword research and intent understanding - Deep experience with GA4, GSC, Ahrefs/SEMrush/Moz - Exceptional writing for B2B / tech / product audiences - Strong understanding of - Topic clusters - Authority building - Conversion psychology - Comfortable working with founders / leadership - Ability to mentor junior marketers or internsBonus Skills (Preferred)- Worked in IT Services, Product, SaaS - Knowledge of AI SEO trends - Basic HTML / technical debugging capability - Canva, Figma, or Infographics - Experience with HubSpot / Mailchimp automationEngagement Model- Full-time / Remote / Hybrid (Coimbatore preferred) - Senior-level compensation based on proven resultsHow to ApplySend:✔ LinkedIn Profile or Resume✔ 2–3 SEO projects with measurable results✔ 2 content samples (blogs/guest posts/case studies)✔ Tools & frameworks you regularly use- Email to: hr@infinijith.com