Growth Specialist

2 weeks ago

New Delhi, India Navavista Technology Ventures Pvt Ltd Full time

GTM Manager (Creditsin)Role: GTM Manager (Go-To-Market Strategy & Growth)Location: Bengaluru (Hybrid)Company: Navavista Technology Ventures Pvt Ltd (Creditsin) About CreditsinCreditsin is India’s upcoming zero-investment referral marketplace for credit cards, loans, and real estate, under Navavista Technology Ventures Pvt Ltd. We aim to reach 12 lakh users in the first year, with a strong focus on Tier 2–3 inclusion and a dual-payout system for both referrers and customers.Responsibilities- Market Research & Strategy: Analyze fintech competitors and define positioning. - User Acquisition: Drive app installs via organic + paid channels (blogs, influencers, WhatsApp, UGC creators). - Referral Program Scaling: Optimize referral mechanics, gamification, and incentives. - Community Building: Onboard student/homemaker/micro-influencer networks. - Product GTM Alignment: Work with dev team to ensure features (referral, payout tracker, notifications) match user expectations. - ASO & App Store Launch: Manage keywords, descriptions, screenshots, ratings, and reviews. - Campaign Management: Execute launch campaigns, UGC challenges, referral contests. - Analytics: Build dashboards (Firebase, Apptrove, Branch.io) and report weekly KPIs. - Partner Sync: Coordinate with banks/NBFCs on joint GTM assets and co-branded campaigns.Requirements- 3–6 years of experience in GTM, growth marketing, or fintech product launches. - Strong understanding of referral/affiliate models and fintech ecosystem. - Hands-on with Firebase, Branch.io, ASO tools, WhatsApp automation. - Experience in building early user growth playbooks (0 → 1 lakh downloads). - Excellent project management and cross-team collaboration skills. - Hustler mindset: willing to experiment, learn fast, and scale rapidly.Nice-to-Have- Prior experience in fintech lending/credit cards/DSA distribution. - Exposure to community/influencer marketing at scale. - Understanding of compliance requirements (RBI/NBFC guidelines).Engagement Model- Duration: 3–6 months (extendable based on performance). - Compensation: Fixed stipend (₹50k–₹75k/month depending on experience) + performance bonus linked to installs & referral activity. - Deliverables: - 30k–50k installs in first 60 days. - Active referral community (min. 2k–3k referrers onboarded). - Daily/weekly KPI dashboard reporting.Why Join Creditsin Now?- Be at the ground floor of India’s next big fintech referral marketplace. - Direct impact on app downloads, referral growth, and revenue funnel. - Work alongside the founder & leadership team with fast decision cycles. - Possibility of longer-term role if mutual fit post-MVP

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